Director of Retail Marketing

The Pictsweet Company•Bells, TN

13d•Onsite

About The Position

The Pictsweet Company is seeking a Director of Retail Marketing to join their corporate office team at their headquarters in Bells, TN (Jackson, TN area). This is a 4th generation family-owned company established in 1945, specializing in frozen vegetable production with agricultural roots. The Director of Retail Marketing will be responsible for leading consumer marketing strategy, planning, and activation. This role is integral to the go-to-market strategy and media plans for campaign development, retail activation, and consumer engagement. The Director will design annual go-to-market strategies using consumer and business insights to achieve business and marketing objectives, prepare and execute campaigns, measure results, and report on effectiveness. This leadership position involves managing a marketing team, providing strategic direction, and creating persuasive packaging and sales materials. The position reports directly to the Vice President, Marketing Retail.

Requirements

Bachelor’s degree in Marketing, Communications or Business.
7-10 years of experience in strategic content development, marketing and media ideally with a CPG focus.
Strong analytical capabilities with an emphasis on reading & interpreting data.
Sound strategic thinking capabilities and the ability to anticipate trends and turn insights into action.
Strong annual planning background; proven ability to prioritize & manage projects with a focus on timelines.
Ability to create data driven marketing recommendations for optimizing return on investment and others KPIs.
Possess a strong visual design acumen and a track record of delivering clear, effective direction to creative teams.
Proven ability in managing a team as well as an ability to cultivate solid relationships in other functional areas.
Exceptional written, verbal and presentation skills.
Proficiency in Microsoft Office Applications (i.e. Word, Excel, Outlook, PowerPoint), Google Analytics and data reporting tools.

Nice To Haves

MBA preferred.
Experience in retail marketing / food industry marketing.

Responsibilities

Develop a strong understanding of the Pictsweet Farms brand foundation and ensure the relevance of the brand’s identity, essence, vision, mission and core values.
Lead critical thinking & strategic recommendations, including campaign & activation development.
Coach, lead and inspire a high performing marketing team.
Provide team with the critical experiences to meet both professional & personal development goals.
Champion The Pictsweet Company’s Core Values (Honesty, Hard Work, Fair Play, Perseverance and Self Reliance) with direct reports and colleagues, leading by example to motivate and inspire direct reports and cross-functional teams supporting the brand to win with consumers and customers.
Work with the VP of Retail Marketing to create marketing strategy and an annual plan.
Drive the retail marketing strategy and have a holistic approach to retail marketing from traditional & digital advertising, retail media networks, in-store communication and visual merchandising.
Collaborate with the sales organization to build programs & sales tools to meet customer needs in an effort to drive sales at the point of purchase.
Lead the organization for new product and package launches.
Lead the internal creative team on delivering effective packaging and persuasive marketing & sales tools.
Lead the digital marketing team in social media activation and collaborate with agency partners to manage SEO and integration of digital media plans.
Understand existing media opportunities and bring forward new digital media strategies based on consumer and market insights.
Build increased collaboration between marketing & sales teams.
Lead and develop understanding of the priority consumer and deliver marketing tactics that drive affinity for the Pictsweet Farms brand.
Leverage marketplace data & trends and uncover consumer insights to deeply understand behavioral drivers of the brand, products or a particular consumer segment.
Work with external research partners and resources to help unlock insights and translate them into a growth strategy and product development opportunities.
Analyze consumer/business/audience insights and business results in order to deliver key recommendations for business planning.
Lead all brand input in the business/marketing planning process; serve as a major contributor to business planning for the business unit across sales & marketing.
Assume responsibility for resource planning & budget management for retail branded marketing.