Director of Residential Sales

America's Floor Source•Columbus, OH

just now•$80,000 - $100,000

About The Position

The Director of Residential Sales will work directly to the President of Residential Sales, owning the systems, people, and programs that drive sales performance across AFS Group's retail footprint. This role is responsible for four connected areas: sales training and development, sales recruiting and talent pipeline, the Shop-at-Home program, and Direct-to-Consumer (DTC) sales operations. The Director translates the President's strategic priorities into executable plans across each location and is expected to operate with the judgment and ownership of a senior operator who can run point on sales performance without close supervision.

Requirements

Bachelor's degree in Business Administration, Marketing, or a related field, or equivalent experience.
5+ years of progressive experience in retail, or specialty sales leadership.
Proven track record of building or scaling a sales training program and/or a repeatable sales hiring process.
Experience partnering directly with senior leadership (VP/President level) on sales strategy and execution.
Strong leadership and coaching ability.
Strong analytical skills.
Excellent communication skills.

Nice To Haves

Experience with in-home selling (Shop-at-Home) and/or Direct-to-Consumer sales operations.
Background in flooring, home improvement, or other big-ticket specialty retail.
Experience overseeing a Contact Center process
Familiarity with CRM software, sales analytics tools, and performance dashboards.
Experience building recruiting pipelines or hiring profiles for sales roles.
Proficiency with CRM and sales analytics tools.

Responsibilities

Design, deliver, and continuously improve a structured sales training curriculum for new and tenured sales associates.
Build onboarding-to-proficiency training paths for new sales hires in partnership with HR and store leadership.
Partner with HR to build and own the sales-specific hiring profile, interview process, and candidate scorecard for retail sales roles.
Build and manage a proactive sales talent pipeline so open sales roles are filled quickly with quality candidates.
Own performance, staffing, and process for the Shop-at-Home sales channel, including routing, appointment quality, and in-home close rates.
Set and monitor Shop-at-Home KPIs and report results to the President of Retail.
Own sales operations for the Direct-to-Consumer (DTC) channel, ensuring consistent, high-quality customer buying experience from lead to close.
Partner with marketing on lead flow, conversion tracking, and channel attribution to ensure sales capacity matches demand generation.
Build and maintain sales performance dashboards and reporting that give leadership real-time visibility into channel and location performance.
Represent the President of Residential Sales in cross-functional initiatives involving sales, and act with delegated authority on sales operations matters.