Director of Resident Relations (Madrid, IA)

Western Home Communities•Madrid, IA

1d•Onsite

About The Position

At Western Home Communities, the Director of Resident Relations in Madrid plays a vital role in connecting people to a vibrant, supportive community where they can truly thrive. This position blends relationship-driven sales, community outreach, and personalized service to create a welcoming experience for every prospective and new resident. In this role, you’ll serve as a trusted guide—helping individuals explore living options, coordinating seamless move-ins, and ensuring every resident feels valued from their first interaction and beyond. Based in Madrid, you’ll also build strong connections throughout the local community and surrounding areas. If you’re energized by meeting new people, achieving goals, and making a difference in the lives of older adults and their families, this is a rewarding opportunity to grow your career while making a lasting impact.

Requirements

Strong communication and interpersonal skills, including public speaking ability
Results-driven mindset with a passion for achieving goals
Ability to build trust and maintain relationships with residents, families, and referral partners
Strong organizational skills with attention to detail and follow-through
Experience with computers and CRM systems preferred
Valid Iowa driver’s license

Nice To Haves

Bachelor’s degree in marketing, business, communications, or a related field
Experience in sales, marketing, healthcare, or senior living
Nursing/Social work experience helpful

Responsibilities

Drive occupancy goals by managing inquiries, building referral relationships, and executing strategic outreach efforts
Serve as the primary point of contact for prospective residents and families, guiding them through the decision-making process
Conduct personalized tours showcasing living options, services, and amenities across Western Home Communities
Develop and implement outreach strategies to strengthen community partnerships and referral networks in the Madrid area
Coordinate and support marketing initiatives in collaboration with internal teams
Manage the full admissions process, including qualification, documentation, and communication with prospective residents
Maintain accurate records of inquiries, leads, and waitlists using CRM systems (SHERPA)
Coordinate move-in logistics, ensuring a smooth and welcoming transition for new residents
Build strong relationships with residents and families before, during, and after move-in to ensure satisfaction
Represent Western Home Communities professionally at local events, presentations, and within the Madrid community