Director of Research and Insights

BRG Communications

1d • $110,000 - $170,000 • Hybrid

About The Position

BRG Communications is seeking a Director of Research & Insights to help lead and expand our growing insights-driven strategy practice. This role is ideal for a research and analytics leader who thrives at the intersection of data, strategy, storytelling, and measurable communications impact, particularly within health, wellness, and better-living sectors. The Director of Research & Insights will design, lead, and integrate research, audience intelligence, and performance analytics across brand, reputation, and communications initiatives. You will transform data into direction, uncovering meaningful insights that shape positioning, messaging, creative strategy, and campaign effectiveness. This is a hands-on leadership role suited for a builder: someone equally comfortable architecting research programs, synthesizing insights, advising senior teams, and developing scalable measurement frameworks.

Requirements

• 6–10 years of experience in research, insights, analytics, or strategy (agency experience strongly preferred)
• Bachelor’s Degree or certification required (master's degree is related field a plus)
• Expertise in qualitative and quantitative methodologies
• Experience in health, wellness, healthcare, or regulated sectors strongly preferred
• Strong ability to synthesize complex data into clear strategic direction
• Excellent storytelling and presentation skills
• Experience developing measurement frameworks and interpreting performance analytics
• Familiarity with social listening, audience intelligence, and AI-enabled research tools
• Strong project and vendor management skills
• Collaborative, curious, and comfortable in a fast-paced agency environment

Nice To Haves

• Experience implementing and working with advanced data tools and software (Power BI or Tableau) a plus

Responsibilities

• Lead qualitative, quantitative, cultural, and secondary research initiatives
• Design and manage full-cycle research programs (surveys, focus groups, interviews, online communities, stakeholder research)
• Moderate qualitative engagements across diverse audiences and stakeholders
• Translate research findings into clear, actionable strategic insights
• Partner with strategy, creative, digital, and account teams to inform campaigns and brand narratives
• Develop measurement frameworks, KPIs, dashboards, and performance reporting
• Analyze communications effectiveness and provide optimization guidance
• Leverage AI-enabled tools to accelerate insight development and analytics workflows
• Support new business efforts with research-backed narratives and opportunity framing
• Help build scalable tools, processes, and insights capabilities across the agency

Benefits

• General PTO and Flexible Work Schedule
• 100% paid healthcare and dental for employees
• 401K + Employer Match
• Professional Development
• Short-Term and Long-Term Disability
• Better Living Bucks (financial support that bring better living to your personal life)

What This Job Offers

• Job Type: Full-time
• Career Level: Director