Director of Rental Operations

Jm Test Systems•Baton Rouge, LA

16h

About The Position

JM Test Systems is looking for an experienced, growth-minded Rental Director to lead the strategy, performance, and expansion of our entire rental business across the organization. This is a high-impact leadership opportunity for someone who wants to do more than manage an established operation. The Rental Director will have the opportunity to shape and grow a key part of JM Test Systems' business, expanding our rental capabilities, market presence, fleet, and customer reach. You will have ownership of rental growth and profitability while bringing together strategy, fleet management, operations, people, technology, and customer demand to build a scalable and high-performing rental business.

Requirements

Bachelor's degree in Business Administration, Marketing, Operations, or a related field; advanced degree preferred.
10+ years of rental industry experience, including at least 5 years in a leadership or management role.
Proven success growing and scaling a rental business or service line.
Experience managing a technical or industrial equipment fleet, including utilization, inventory, maintenance, lifecycle costs, and downtime.
Strong understanding of rental pricing, asset ROI, capital planning, and financial performance.
Experience leading multi-location rental operations strongly preferred.
Proven ability to identify and execute market expansion and revenue growth opportunities.
Strong financial and analytical skills with experience managing budgets, forecasts, and performance metrics.
Experience leveraging rental management technology, ERP systems, and data analytics.
Proven ability to build, lead, and develop high-performing teams.

Responsibilities

Own and execute the strategy for JM Test Systems' overall rental growth, profitability, and market expansion.
Identify new markets, customers, equipment needs, and opportunities to expand the rental service line.
Lead rental operations across multiple locations, creating scalable and consistent processes that support continued growth.
Oversee fleet strategy, utilization, procurement, maintenance, and lifecycle management to maximize asset ROI and equipment availability.
Establish and monitor KPIs including revenue, profitability, fleet utilization, availability, downtime, and customer satisfaction.
Build, lead, and develop a high-performing rental team with clear expectations and accountability.
Strengthen customer relationships and develop strategies that drive retention, repeat business, and new opportunities.
Partner with Sales, Operations, Finance, and leadership to ensure rental strategy supports JM Test Systems' broader business goals.
Leverage technology, data, and market insights to improve decision-making and continuously identify opportunities for growth and operational improvement.