Director of Public Relations & Communications

Uphold•New York, NY

23h•Hybrid

About The Position

Uphold is looking for a Director of Public Relations & Communications to own and drive the company's external voice; from proactive media strategy to crisis response and executive visibility. This is a high-visibility role for someone who can operate at two speeds simultaneously: strategic enough to sit with the CEO and shape company narrative, and hands-on enough to draft the release, pitch the reporter, and get the story placed themselves.

Requirements

7+ years in PR/communications, with meaningful time in fintech, crypto, or financial services
Established media relationships across crypto-native, fintech, and mainstream financial press
Sharp writing skills - you can produce a press release, an executive statement, or a messaging doc that doesn't need heavy editing
Bias toward action - you thrive juggling multiple fast-moving workstreams rather than waiting for a single clear brief
Regulatory fluency - enough grasp of the crypto/fintech regulatory environment to communicate about it accurately and confidently under pressure
Calm under fire - crypto news cycles are volatile; you need to be the steady hand when things move fast

Responsibilities

Own the PR function end-to-end - strategy, execution, and measurement — across corporate, enterprise, retail and regulatory
Build and execute a proactive media strategy that positions Uphold and its leadership as authoritative voices in crypto, fintech, and financial services
Write and ship press releases, media statements, byline articles, executive talking points, and messaging frameworks - this is a role that writes, not just directs writing
Manage rapid-response and crisis communications, particularly around regulatory developments, market volatility, and industry news cycles that move fast in crypto
Leverage and grow existing relationships with crypto, fintech, and financial media (reporters, editors, producers) to secure earned coverage
Prep and accompany executives for interviews, panels, and press engagements — including sitting at the table with the CEO on strategic comms decisions
Coordinate cross-functionally with Marketing, Legal, Compliance, and Product to ensure messaging is accurate, timely, and aligned with business priorities
Manage multiple concurrent initiatives - many happening simultaneously
Monitor the media and regulatory landscape in real time and advise leadership on positioning and risk