Director of Programming

Meow Wolf•Santa Fe, NM

1d•$88,870 - $122,640•Hybrid

About The Position

Meow Wolf opens portals of possibility. Come as you are! We are individuals who inspire creativity in people's lives through art and exploration, so that our combined imaginations can transform the world we live in. We create immersive and interactive experiences that transport audiences into fantastic realms of story and exploration. Our Vision is to be the world’s leading creative company, reimagining the paradigm of art and storytelling, to make a positive difference in the world. We share a strong commitment to Belonging through our values of: Collaborative Creativity: We believe the act of creating together amplifies possibilities. Provocative Playfulness: We celebrate the unexpected because it is the doorway to discovery. Outsiders Welcome: We are all outsiders at heart, and we create space for everyone to feel like they belong. Authentic Compassion: We are “kind punks” - supportive to each other and standing up for what we believe in. Audacious Courage: We have the courage to radically reinvent ourselves to push the boundaries of art. If this all sounds like YOU, read on…. Job Summary: The Director of Programming is responsible for implementing public-facing programs and activations, increasing the quantity, quality, and consistency of programming across all Meow Wolf exhibitions. This position will strategically grow same-store-sales through programming that increases reach, repeat visits, per capita spending, and net promoter scores. As the Director of Programming, you will work closely with content curators, operations teams, marketing, product and engineering, data and analysis, and other internal teams to develop and implement themed programming across our current and future exhibitions. As a member of the Central Operations team, you will play a key role in bringing the unique Meow Wolf vibrancy to our exhibitions through co-developed programming and activations allowing our brand to shine. As Meow Wolf matures, it is critical that we continue to engage with our local communities and create reasons to visit again. Programming is a critical component of our local strategy.

Requirements

5+ years in a theme park, museum, or attraction operations experience.
Experience leading cross-functional programming efforts involving multiple stakeholders.
Ability to manage multiple projects simultaneously.
Experience in opening new locations and working across an organization with multiple locations.
Ability to partner collaboratively across diverse disciplines in the organization and ability to lead others in the development of strategy, planning, and execution of deliverables.
The ability to lead, motivate, and develop teams to meet individual goals and Company objectives.
Excellent oral and written communication skills.
Excellent time management and ability to prioritize and organize workload for self and others.
Minimum 2 years of project/ process management or event planning experience.
Experience with programmatic evaluation.
Good judgment in difficult and complicated management situations.
Ability to maintain an appropriate, dispassionate demeanor in emergencies, difficult customer interactions, and interactions with personnel.

Responsibilities

Strategize, implement and analyze cross-exhibition programming initiatives that enliven the company's purpose and mission.
Work closely with key stakeholders across the organization to co-develop holistic programming and activations that drive repeat visitation and ticket sales.
Create, communicate, and implement programming standards and processes across, but not limited to: Guest Engagement, Food & Beverage, and Merchandise.
Develop program assessment protocols for tracking key performance indicators as a basis for measuring the impact of programs as they relate to reach, repeat visits, per capita spending, and guest satisfaction.
Manage budget and spending for programs and activations across exhibitions.
Establish milestones and monitor adherence to plans and schedules.
Provide support and guidance for all developed program opportunities for site leadership.
Define revenue and incremental EBITDA goals.
Work closely with the Chief Exhibition and Experience Officer to draft the annual program budget and monitor expenses throughout the year ensuring adherence to budget.