Director of Product Strategy, Frame.io

Adobe•New York, NY

About The Position

As Director of Product Strategy for Enterprise & Ecosystem, you will shape the long-term product and ecosystem strategy for Frame.io within Adobe’s enterprise business. You will be a key cross-functional leader responsible for identifying market opportunities, deepening customer relationships, and influencing product development to ensure Frame.io becomes an integral part of the creative stack for enterprise customers. You will partner closely with Sales, Product, Design, Engineering, and GTM teams, as well as directly with strategic customers. This role is critical to ensuring our roadmap aligns with enterprise needs, accelerates adoption, and drives scale through the broader Adobe ecosystem.

Requirements

Enterprise product strategy experience
Ecosystem strategy experience
Cross-functional leadership
Market opportunity identification
Customer relationship management
Product development influence
Partnership with Sales, Product, Design, Engineering, and GTM teams
Direct engagement with strategic customers
Roadmap alignment with enterprise needs
Adoption acceleration
Scale through Adobe ecosystem
Competitive differentiation
Long-term value delivery to enterprise customers
Strategic roadmap presentations
Think tank facilitation
Co-creation of solutions with executive partners
Reporting on enterprise business state
Field response analysis
Emerging market opportunity identification
Product gap analysis impacting deal progression
Voice of the enterprise market
Insight synthesis from field, customers, and competitive landscape
Roadmap prioritization
Investment mix analysis
Facilitation of technical conversations
Connecting customers to specialist PMs
Definition and prioritization of 1st and 3rd party integrations
Integration with Adobe apps (Premiere Pro, Photoshop, Illustrator, AEM, etc.)
Integration with third-party tools (Jira, Airtable, BYOS)
Integration with emerging platforms (GenStudio, ESM Storage, metadata frameworks)
Crafting mid- and long-term portfolio roadmaps
Ensuring cohesive and scalable solutions across Creative Cloud and Creative Management
Identifying key customers for feedback
Developing technical marketing assets
Developing use case-driven demo flows
Developing roadmap narratives to support sales and go-to-market initiatives
Staying up to date with new technologies and approaches
Creative industry knowledge
Competitor insights
Risk spotting
Opportunity finding
Understanding competitive landscapes and emerging trends
Articulating implications
Translating insight into pragmatic, fast-cycle action

Responsibilities

Own the end-to-end enterprise product strategy for Frame.io and Creative Management, shaping how we capture market opportunity, define competitive differentiation, and deliver long-term value to enterprise customers.
Partner with Sales and Customer Success to lead strategic roadmap presentations, facilitate think tanks, and co-create forward-looking solutions with executive partners at key enterprise accounts, deepening customer relationships.
Deliver regular reporting to product, engineering, and design leadership on the state of the enterprise business (across Adobe Enterprise and Corporate Sales), including field response to the roadmap, emerging market opportunities, and product gaps impacting deal progression.
Serve as the voice of the enterprise market—gather and synthesize insights from the field, customers, and competitive landscape to inform roadmap prioritization and investment mix.
Facilitate deep technical conversations by connecting strategic customers to specialist PMs when detailed product requirements or integration discussions are needed.
Define and prioritize 1st and 3rd party integrations crucial to enterprise adoption—including Adobe apps (Premiere Pro, Photoshop, Illustrator, AEM, etc.), third-party tools (Jira, Airtable, BYOS), and emerging platforms (GenStudio, ESM Storage, metadata frameworks).
Engage with product and strategy leaders across Frame.io and Adobe to craft mid- and long-term portfolio roadmaps, ensuring cohesive and scalable solutions across Creative Cloud and Creative Management.
Leverage field insights to partner with PMM, Sales, CS, and Solutions in identifying key customers for feedback, and in developing technical marketing assets, use case-driven demo flows, and roadmap narratives to support sales and go-to-market initiatives.
Stay up to date with new technologies and approaches that can improve Frame.io capabilities.
Use creative industry knowledge, competitor insights, and feedback from customers to spot risks, find opportunities, understand competitive landscapes and emerging trends, articulate implications, and translate insight into pragmatic, fast-cycle action.