Reputation Defender Director of Product Marketing

NortonLifeLock•Tempe, AZ

18d

About The Position

We are seeking a Director of Product Marketing for Reputation Defender. This role owns product marketing responsibilities for the Reputation Defender business. One of the primary roles is growth strategy and positioning to evolve the business from a niche ultra-premium product to also include a mass market offering. In addition, the role will include messaging, competitive intelligence, go-to-market strategy, website and campaign design, product launches, customer insights, and sales enablement. This is a strategic and hands-on role that directly influences customer growth, adoption, retention, and satisfaction. You will shape the product marketing strategy and produce high quality deliverables that support Product, Marketing, Sales, and Customer Success. The role is fully focused on delivering commercial and customer impact for the Reputation Defender business.

Requirements

Ten or more years of combined experience across Product Marketing, Corporate Strategy, Management Consulting or related domains with at least four years’ experience in Product Marketing.
Strong communication and storytelling skills with the ability to translate complex concepts into simple and compelling messages.
Proven track record leading effective go to market programs and product launches.
Ability to balance strategic and execution focused responsibilities.
Strong collaboration skills across Product, Sales and Marketing.

Nice To Haves

Experience in cybersecurity, digital privacy, online reputation management, or other subscription services is preferred.

Responsibilities

Growth Strategy Define the long-term growth strategy that evolves Reputation Defender from a niche, ultra-premium offering into a scalable portfolio with mass market reach.
Identify and size new market opportunities, customer segments, and category entry points that inform future business expansion.
Develop the strategic frameworks that guide how the business broadens appeal, increases penetration, and achieves sustainable growth.
Establish the growth vision, success metrics, and strategic priorities that shape annual and multi-year planning.
Market, Customer, and Competitive Insights Build a deep understanding of Reputation Defender customers, needs, personas, and behaviors together with the Marketing and Market Research teams.
Conduct market research and translate findings into actionable insights for Product, Marketing and Sales.
Maintain a competitive intelligence program across online reputation management and privacy categories.
Positioning and Messaging Own the development of positioning, value propositions, and messaging frameworks for all Reputation Defender offerings.
Ensure clear and compelling design and messaging across the website, marketing campaigns, sales materials, and in-product experiences.
Partner with Sales and Marketing teams to ensure narrative consistency across channels.
Go To Market Strategy and Launch Execution Lead go to market planning for new product launches, enhancements and major updates.
Define launch goals, plans, readiness needs, and success metrics.
Coordinate cross-functional teams including Product, Sales, Marketing and Legal.
Measure launch results and refine processes for ongoing improvement.
Lifecycle, Adoption, and Customer Growth Partner with Product and Design stakeholders to drive activation, engagement, retention, and upsell performance.
Identify opportunities to improve the end-to-end customer journey and increase user value.
Work with Product to influence enhancements that improve adoption and overall customer experience.
Leadership and Collaboration Serve as the senior product marketing leader for Reputation Defender within the Trust Based Solutions segment.
Influence and partner with Product, Trust Based Solutions leadership, and other senior stakeholders across Gen.
Promote a culture of customer insight, data-driven thinking, and go to market excellence.