Director of Product Marketing

Lexipol LLC

17h•$160,000•Remote

About The Position

The Director of Product Marketing is a strategic leader responsible for defining and communicating our value proposition across our suite of SaaS solutions. This role leads a team that sits at the intersection of marketing, product, customer experience and sales — defining how we position our products in the market, shaping the buyer journey, and driving growth through compelling messaging, customer insights, and in-product marketing initiatives. The ideal candidate is a strategic storyteller and operator who understands how to translate product innovation into customer value and go-to-market strategies that drive awareness, adoption, and revenue growth. This is done through working in these areas of focus: Positioning, Messaging & Market Strategy (35%) Define and continuously refine our product positioning and messaging to differentiate the markets we serve. Develop audience-specific value propositions, competitive landscapes, and messaging frameworks for all products and verticals. Partner with Product Management on roadmap visibility and market alignment, ensuring launches are grounded in customer outcomes. Conduct market and competitive research to identify trends, threats, and opportunities, sharing insights with senior leadership. Go-to-Market Leadership (35%) Lead go-to-market planning for new product launches and major feature releases, partnering across Product Management, Customer Experience, Sales and Marketing. Define launch goals, buyer journeys, and success metrics to ensure measurable business impact. Ensure consistent storytelling across campaigns, demand generation, and customer communications. Create launch toolkits, messaging frameworks, and internal enablement materials for new features and solutions. In-Product Marketing & Product-Led Growth (15%) Set the strategic vision for in-product marketing and product-led growth across our portfolio of solutions. Ensure in-product marketing programs align with lifecycle marketing, demand generation, and customer value propositions. Establish clear goals and KPIs for in-product initiatives, reviewing performance and optimizing direction based on data and customer insight. Reporting & Operational Excellence (15%) Analyze the performance of launches, positioning changes, and in-product marketing initiatives, providing regular insights to the CMO and Executive Leadership Team (ELT). Translate complex data into actionable recommendations that elevate our strategic positioning and improve GTM outcomes. Develop and refine go-to-market playbooks, templates, and best practices to ensure consistency, efficiency, and repeatable success across all product lines. Create scalable processes for cross-functional alignment during major launches, ensuring roles, responsibilities, and communications are clear and predictable.

Requirements

10+ years of experience in B2B SaaS marketing, with at least 5 years leading product marketing functions.
Proven experience developing product positioning, go-to-market strategies, and in-product engagement programs.
Strong understanding of product-led growth (PLG) principles and customer lifecycle marketing.
Experience working cross-functionally with Product, Customer Experience, Sales and Revenue Operations teams.
Exceptional communication, presentation, and storytelling skills.
Analytical mindset with the ability to translate data into actionable strategy.
Proficiency with product analytics tools (e.g., Pendo, Mixpanel, or Amplitude).
Up to 10% travel

Nice To Haves

Experience in GovTech or other B2B SaaS environments.
Experience with SaaS packaging strategy (e.g., tiering, feature bundling, naming).
Experience developing playbooks for multi-product or multi-vertical environment.
MBA or advanced degree in Marketing, Business, or related field.

Responsibilities

Define and continuously refine our product positioning and messaging to differentiate the markets we serve.
Develop audience-specific value propositions, competitive landscapes, and messaging frameworks for all products and verticals.
Partner with Product Management on roadmap visibility and market alignment, ensuring launches are grounded in customer outcomes.
Conduct market and competitive research to identify trends, threats, and opportunities, sharing insights with senior leadership.
Lead go-to-market planning for new product launches and major feature releases, partnering across Product Management, Customer Experience, Sales and Marketing.
Define launch goals, buyer journeys, and success metrics to ensure measurable business impact.
Ensure consistent storytelling across campaigns, demand generation, and customer communications.
Create launch toolkits, messaging frameworks, and internal enablement materials for new features and solutions.
Set the strategic vision for in-product marketing and product-led growth across our portfolio of solutions.
Ensure in-product marketing programs align with lifecycle marketing, demand generation, and customer value propositions.
Establish clear goals and KPIs for in-product initiatives, reviewing performance and optimizing direction based on data and customer insight.
Analyze the performance of launches, positioning changes, and in-product marketing initiatives, providing regular insights to the CMO and Executive Leadership Team (ELT).
Translate complex data into actionable recommendations that elevate our strategic positioning and improve GTM outcomes.
Develop and refine go-to-market playbooks, templates, and best practices to ensure consistency, efficiency, and repeatable success across all product lines.
Create scalable processes for cross-functional alignment during major launches, ensuring roles, responsibilities, and communications are clear and predictable.