Director of Product Marketing, Identity and Security
About The Position
As the Director of Product Marketing for Identity and Security, you will spearhead the global marketing strategy for Rubrik’s most critical growth engine. In a world where identity is now the most targeted attack, you will position Rubrik as the undisputed leader in the Identity Security and Resilience space. This role is about more than just launching features to market; it’s about bridging the gap between complex engineering and the high-stakes business needs of the C-Suite. You will attack, Rubrik is recognized as their essential go-to solution. This is a career-defining opportunity to scale one of Rubrik’s fastest-growing businesses while leading a team of high-impact product marketing rockstars.
Requirements
- Experience: 10-12+ years of experience including 5+ years of people leadership.
- Domain Expertise: Deep fluency in the Identity Security (IAM, AD, Entra ID) and Resilience space. You know who the players are, where the gaps lie, and how to win.
- Storytelling: A proven ability to take "under-the-hood" technology and turn it into a simple, emotional, and urgent business story. You know how to rise above the noise.
- Execution: A track record of owning end-to-end GTM initiatives that activate every corner of the business—from engineering, sales, product management to the executive board.
- The "Rubrik" Attitude: A high-ownership, high-energy mindset. You thrive in fast-paced environments where collaboration is the default and velocity is the goal.
Responsibilities
- Architect the Strategy: Develop and execute an aggressive marketing strategy that moves the needle on pipeline and global brand awareness for the Identity and Security business.
- Build a Legacy: Recruit, coach, and retain a world-class PMM team, prioritizing professional development and a culture of high-velocity execution.
- Drive Alignment: Act as the "connective tissue" between Product Management, Sales, and Marketing to ensure our GTM strategies are cohesive, ambitious, and flawlessly executed.
- Define the Category: Serve as a premier thought leader, translating deep technical insights into a compelling "Cyber Resilience" narrative that disrupts the status quo.
- Master the Market: Maintain a "pulse" on the competitive landscape (IAM, Zero Trust, Ransomware) to ensure Rubrik’s positioning remains three steps ahead of the competition.
- Speak C-Level: Refine our value proposition to ensure it resonates equally with deep-track technical practitioners and business-focused executive stakeholders.
- Orchestrate Launches: Lead high-impact product launches and sustained campaigns that cement Rubrik’s status as a market category-of-one.
- Fuel the Engine: Partner with Demand Gen and Field Marketing to build programmatic campaigns that don’t just create awareness but drive high-quality pipeline and conversion.
- Empower the Field: Direct the creation of high-velocity sales tools, playbooks, and competitive "kill-sheets" that enable our global sales force to win big.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
