Director of Product Marketing, Group Practices

SimplePractice•Santa Monica, CA

4d•$187,000 - $233,000

About The Position

We are hiring a Director of Product Marketing to lead our go-to-market strategy for Group Practices, one of our most important and strategic customer segments. This role is central to SimplePractice’s upmarket motion and represents an interesting scope in product marketing, as it is not a traditional product-aligned model but an audience-led, portfolio-oriented approach. While SimplePractice is building a sales-assisted motion, we remain fundamentally product-led today. This leader must be deeply fluent in PLG product marketing—owning launches, commercialization, and adoption through lifecycle, content, paid, and community channels—while also helping lay the foundation for tighter sales partnership over time. This role sits at the intersection of product, marketing, sales, and finance and will help define how we package, price, launch, and grow our offerings for group practices across their entire lifecycle.

Requirements

8–12+ years of experience in product marketing, ideally in SaaS, B2B, or platform businesses.
Deep experience operating in a product-led growth environment , including launches, lifecycle-driven adoption, and self-serve GTM strategies.
Experience partnering with sales teams and supporting sales-assisted or hybrid PLG + sales motions.
Demonstrated ownership of packaging and pricing strategy , ideally for differentiated customer segments or upmarket audiences.
Strong cross-functional collaborator with experience working closely with product, finance, and revenue teams.
Strategic thinker who is comfortable building new muscles and systems in a growing, PE-backed organization.
Excellent communication and storytelling skills, with the ability to influence senior stakeholders.

Responsibilities

Own the Group Practices Go-To-Market Strategy
Develop and lead a holistic, audience-centric product marketing strategy for Group Practices, spanning acquisition, activation, adoption, retention, and expansion.
Define segment-specific positioning, messaging, and value propositions that reflect the operational complexity and buying dynamics of multi-provider practices.
Serve as the internal expert and advocate for the group practices audience, grounding strategy in customer insight, data, and market understanding.
Drive PLG-Focused Product Launches & Commercialization
Lead go-to-market strategy and execution for products and features relevant to group practices, ensuring launches are effective in a primarily PLG environment.
Partner closely with product, lifecycle, growth, content, and paid teams to bring launches to market through owned and paid channels—not just sales enablement.
Translate product capabilities into clear, compelling stories that drive self-serve discovery, adoption, and value realization.
Leverage PLG Channels to Drive Adoption & Retention
Design audience-specific lifecycle and content strategies that support ongoing engagement with group practices beyond initial conversion.
Ensure messaging and programs across email, in-product, content, community, and paid channels are aligned to group practice needs and maturity stages.
Use customer insights and performance data to iterate on messaging, programs, and GTM approaches.
Lead Packaging & Pricing Strategy for Groups
Own packaging and pricing strategy for the group practices segment, in partnership with product, finance, and revenue leadership.
Define group-specific packaging and pricing for core products, as well as new, separately monetized products as they launch.
Balance acquisition, retention, and expansion considerations—ensuring pricing and packaging work for both new group practices and our existing customer base.
Inform and support sales plays where relevant, while also driving broader pricing and packaging strategies that extend beyond sales-led motions.
Partner with Sales as the Motion Evolves
Act as the primary product marketing partner to our emerging sales organization, helping define how marketing supports sales-assisted growth for groups.
Build foundational sales enablement assets, including segment narratives, pitch materials, personas, and use-case storytelling.
Establish feedback loops with sales to continuously refine positioning, pricing, packaging, and GTM strategy.
Collaborate with sales operations and finance to help test, codify, and scale repeatable sales and expansion plays over time.
Lead & Scale Product Marketing Capability
Manage and mentor product marketing talent as the function evolves.
Establish best practices for audience-led product marketing in a historically PLG-first organization.
Operate as a strategic leader who can navigate ambiguity, influence cross-functional partners, and balance long-term vision with near-term execution.