Director of Product Management, Search

Roku•Santa Monica, CA

3d•$238,300 - $360,000•Hybrid

About The Position

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers. About the Team Millions of Roku users rely on the Roku Search and Voice experiences every day to start their entertainment journey, identify new interests, and navigate the world’s largest streaming ecosystem — because they are fast, personalized, and delightfully relevant. Now, at a pivotal inflection point, Roku’s Search and Voice teams are coming together as a unified organization to build something far greater: the Roku Entertainment Assistant — our unified, AI-powered platform assistant that is ubiquitously accessible across the entire Roku ecosystem. This unified team combines tenured AI/ML talent with deep consumer product expertise, operating at massive scale and serving 100M+ viewers. The team is highly data-driven, running hundreds of consumer experiments per year, and is committed to shaping the future of how people discover and enjoy entertainment through intelligence that learns, adapts, and assists. About the Role As Director of Product Management for Search, you will lead this unified Search and Voice team at the most consequential moment in its history: the convergence of two world-class AI/ML-powered products into Roku’s flagship platform assistant. You will define the multi-year strategy for the Roku Entertainment Assistant, build organizational alignment with senior leadership and cross-functional partners, grow and mentor a high-performing team of product managers, and own measurable outcomes across engagement, monetization, and product quality. This role calls for a leader who brings both visionary clarity and executional rigor — someone who can inspire a team, earn executive trust, make hard trade-offs, and drive a product that will define how tens of millions of people interact with their TVs.

Requirements

10+ years of product management experience in consumer Search, Assistants, AI/ML, or large-scale data-driven products, with 3+ years in a Director or equivalent people-leadership role driving sizable business outcomes
Track record of hiring strong talent, developing PM craft, and building high-performing, accountable product organizations
A proven track record in defining and delivering multi-year product strategies that drive measurable user and Revenue outcomes
Expertise in search technologies, conversational AI, content metadata, ML/AI, and A/B experimentation at scale
Executive presence and exceptional communication skills — verbal, written, and visual. With the ability to synthesize complexity, build compelling narratives, and present with confidence to senior leadership audiences
Proven ability to build cross-functional trust and lead through influence: in matrixed, fast-moving organizations with multiple senior stakeholders
Experience owning monetization and business outcomes: — not just user experience — for a product area, including defining and delivering against revenue-linked KPIs
Comfort with quality and trust considerations in AI-powered products: including content policy, AI safety, privacy, and compliance in consumer-facing experiences
Bachelor’s degree; advanced degree (MBA or technical) a plus

Responsibilities

Define the Roku Entertainment Assistant strategy: Set the long-term product vision for how Search and Voice converge into a single, ubiquitously accessible platform assistant — establishing Roku’s competitive moat in entertainment AI
Own the long-term roadmap: Develop and maintain a multi-year product roadmap across Search and Voice, balancing big bets with near-term wins, and connecting team-level execution to company-level OKRs
Drive strategic prioritization: Make high-consequence trade-off decisions across competing product initiatives, informed by user research, market intelligence, data, and Roku’s business strategy
Align senior leadership: Regularly present product strategy, roadmaps, and outcomes to VP, SVP, and C-suite stakeholders — building institutional confidence, securing resources, and driving alignment on direction
Cultivate cross-functional partnerships: Build deep, trusted relationships with XFN Experience PMs, Engineering, Design, Analytics, Ads, Content, and Business Development leaders to align on goals and manage complex dependencies at scale
Represent Search & Voice externally: Champion the team’s vision with content partners, advertisers, and platform partners where relevant to Roku’s growth and ecosystem strategy
Own monetization outcomes for Search & Voice: Partner with Ads and Content Monetization teams to define and deliver a monetization strategy — integrating advertising, subscription growth, and content distribution levers into the Search and Voice experience without compromising user trust
Balance user delight with revenue growth: Be the decision-maker on trade-offs between engagement optimization and monetization, ensuring both are sustainably and measurably achieved
Grow Search & Voice as a business: Cultivate partnerships and cross-functional relationships to uncover new revenue opportunities and launch category-defining features
Champion product quality: Establish quality standards and review cadences across the Search and Voice portfolio — from relevance and latency to AI safety, content policy, and end-to-end user experience consistency
Drive compliance and trust: Partner with Legal, Privacy, and Security teams to ensure all AI-powered and voice experiences meet applicable standards and maintain user trust at scale
Be deeply data-driven: Define the analytical direction for the team — setting KPI frameworks, reviewing experiment outcomes, and driving evidence-based product decisions across a portfolio of hundreds of A/B tests per year
Drive Gen-AI innovation: Lead the team’s application of LLMs, retrieval-augmented generation, conversational AI, and voice understanding to create next-generation assistive entertainment experiences
Evangelize product requirements: Translate product vision and insights into clear, detailed PRDs and align cross-functional teams through Roku’s planning and execution cycles
Monitor and optimize performance: Track consumer and business KPIs across Search and Voice dashboards; refine success criteria with Analytics to ensure measurable outcomes across the unified platform
Be a domain expert: Develop and maintain deep expertise in content metadata, search relevance, voice/NLU, machine learning, and how they translate into user value at scale