Director of Product Management, Measurement

Zeta Global•San Francisco, NY

36d•Hybrid

About The Position

Zeta's Ad Tech platform is at the center of our growth story — a full-stack, owned-and-operated ecosystem spanning DSP, SSP, CDP, and AI-native intelligence. We are seeking a Senior Director of Product Management to own the strategy and execution of our core programmatic platform, bringing together audience, inventory, and measurement capabilities under a unified, performance-led vision. This is a high-impact, highly visible leadership role that sits at the intersection of technology, data, and go-to-market. You will work closely with engineering, data science, design, and commercial leadership to define the next generation of our programmatic stack — and help establish Zeta as the definitive full-stack alternative to the walled gardens.

Requirements

10+ years of product management experience, with 5+ years in programmatic advertising, ad tech platforms, or marketing technology
Deep knowledge of the programmatic ecosystem — DSP/SSP mechanics, auction dynamics, identity resolution, audience segmentation, and supply chain integrity
Proven ability to define and ship complex, data-intensive platform products at scale
Experience partnering with AI/ML teams to embed intelligence into product workflows — including defining model requirements, evaluation criteria, and human-in-the-loop designs
Strong commercial acumen — able to connect product decisions to revenue outcomes and articulate roadmap priorities to enterprise clients and internal executives
Excellent communication and leadership skills; able to synthesize complexity and drive alignment across engineering, design, data, and GTM organizations
Experience leading and developing high-performing PM teams

Nice To Haves

Experience working across both buy-side (DSP) and sell-side (SSP) platforms
Familiarity with CDP architectures and first-party data activation strategies
Exposure to curation, deal management, or curated marketplace models
Prior experience at an independent ad tech company building against scaled walled garden competitors

Responsibilities

Own the product vision and multi-quarter roadmap across DSP, SSP, and CDP — ensuring coherence across bid decisioning, audience activation, measurement, and attribution
Define and evolve Zeta's unified audience architecture, bridging first-party data, ZID-based identity resolution, and real-time signal enrichment
Drive the narrative around Zeta's competitive differentiation as the only independent stack with owned data, owned supply, and owned decisioning
Establish Zeta's measurement philosophy end-to-end — connecting media investment to business outcomes across impression, engagement, conversion, and revenue
Own the product strategy for closing the loop between measurement signals and campaign execution — ensuring that performance data actively informs and optimizes bid decisioning, pacing, and audience targeting in real time
Define how Zeta translates advertiser campaign goals (ROAS, CPA, reach, brand lift) into platform-level optimization signals, with AI serving as the connective tissue between measurement outputs and activation levers
Partner with Athena AI teams to embed outcome-oriented intelligence directly into campaign workflows — moving beyond post-campaign reporting toward in-flight measurement that drives continuous optimization
Establish feedback loop architecture that connects impression-level data, conversion signals, and third-party measurement inputs into a unified performance intelligence layer
Define evaluation frameworks that ensure AI-driven recommendations are tied to client defined KPIs, are explainable to practitioners, and build trust across both managed and self-serve customers
Own the product strategy for omnichannel measurement spanning digital, CTV, and linear — enabling advertisers to plan, activate, and measure across converged TV environments
Drive integration with ACR (Automatic Content Recognition) data sources to enable cross-screen exposure measurement, frequency management, and outcome attribution against linear and streaming viewership
Define Zeta's approach to co-mingling first-party, second-party, and panel-based data for deduplicated reach and frequency reporting across screens
Partner with data and engineering teams to build durable infrastructure for identity-linked TV measurement — bridging household graphs, device graphs, and deterministic signals
Stay ahead of industry shifts in currency alternatives, measurement accreditation (MRC), and the evolving role of clean rooms in cross-platform attribution
Own the product vision for campaign analytics, audience insights, and cross-channel attribution — enabling clients to connect media investment to business outcomes
Define the roadmap for self-serve reporting and insights tooling, including role-based access, white-label capabilities, and API-first data delivery
Establish measurement standards that bridge Zeta's proprietary signals with emerging industry frameworks (clean rooms, incrementality, attention metrics)
Determine the strategy for integrating with third-party measurement partners (e.g., Nielsen, iSpot, Comscore, DoubleVerify) and define how actionable data from external execution platforms — DSPs, social, search, and retail media — flows into Zeta's reporting and optimization layer
Partner with GTM, revenue, and client success teams to translate platform capabilities into compelling commercial narratives — including for flagship events and client engagements
Lead and mentor a team of product managers, establishing a culture of rigor, customer empathy, and outcome orientation
Influence C-suite product strategy and represent the Ad Tech platform in executive forums, client QBRs, and industry venues (Cannes, CES, IAB)