Director of Product Management - Martech, Customer Experience Management

Intuit • Mountain View, CA

54d

About The Position

Generative AI is fundamentally reshaping how marketing operates. The ability to create and adapt content at scale is quickly becoming a core enabler to compete in this new space. We need highly scalable AI Native platforms to meet customers with timely, relevant messages across every channel. Experimentation and personalization cannot be siloed, but need to be fully integrated into the content supply chain to allow marketing teams to test, learn, and tailor experiences in real time. All of this must come together with privacy built in from the ground up, ensuring that innovation never compromises trust. For Intuit, the Director of Product Management, MarTech, Customer Experience Management sits at the center of this transformation-bringing together AI, content, experimentation, personalization, and privacy into an integrated ecosystem that delivers exceptional customer experiences across every channel. The Director serves as the product leader for Intuit's internal Martech ecosystem across five tightly linked domains: Generative AI, Content Management, Experimentation, Personalization, and Privacy. The scope spans multi-year strategy and roadmaps, day-to-day execution oversight, and sustained cross-functional influence. In practice, this leader defines how AI transforms marketing workflows, evolves CMS and asset systems into an AI-ready content supply chain, scales the experimentation platform and culture to power rapid decisionmaking, orchestrates real-time omnichannel personalization, and embeds privacy by design across all marketing channels. The Director partners with Marketing, Product, Engineering, Data Science, Legal, and Privacy leadership to align investments with company strategy and ensure our MarTech foundations keep pace with Intuit's AI-driven vision.

Requirements

• Experience: 10+ years in product management, with significant(5+ yrs) leadership experience owning strategy and roadmaps for complex platforms or ecosystems.
• Domain Background: Proven track record in MarTech, AdTech, SaaS platforms, AI-driven products, content management systems, or experimentation platforms.
• Technical Acumen: Strong understanding of AI/ML concepts, data pipelines, and experimentation design. Comfortable engaging with engineering and data science teams on model training, prompt design, and system integration.
• Marketing Knowledge: Familiarity with digital marketing channels, automation tools, customer data platforms, and modern personalization practices.
• Compliance Awareness: Working knowledge of privacy regulations such as GDPR and CCPA, with experience embedding privacy and consent management into product design.
• Strategic Leadership: Ability to define visionary strategies in emerging domains, communicate them clearly, and rally diverse teams around shared goals.
• Execution and Results Orientation: Demonstrated ability to deliver measurable business impact, from adoption and engagement metrics to revenue growth and efficiency gains.
• Collaboration Skills: Exceptional relationship-building and influencing skills across functions and levels, including marketing, engineering, data science, and legal.
• Communication and Storytelling: Skilled at tailoring complex concepts for different audiences, from technical detail for developers to ROI framing for executives.
• People Leadership: Experience mentoring and developing product managers, fostering inclusion, and building high-performing teams.
• Bias for Action and Innovation: Comfort with ambiguity and risk, with a track record of piloting innovative projects and treating failures as learning opportunities.

Responsibilities

• Generative AI and Marketing Automation
• Content Management and Generative AI Optimization
• Experimentation Platform Leadership
• Personalization Strategy
• Privacy, Compliance, and Data Governance

Benefits

• This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit: Careers | Benefits).
• Pay offered is based on factors such as job-related knowledge, skills, experience, and work location.
• To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Industry: Publishing Industries
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees