Director - MarTech AI Product Strategy & Program Management

American Express•New York, NY

4d•Hybrid

About The Position

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. Membership Portfolio Services, within our US Consumer Services Business, is responsible for developing and scaling several growing businesses that are strategically important to American Express. We are developing unique and differentiated ways to strengthen the Membership Model across Amex Offers, Advertising, Dining and Marketing Technology. The Enterprise Comms & MarTech Experiences (ECMX) team is a global organization that sits within Membership Portfolio Services (MPS). It is American Express' marketing services center of excellence with the charter of powering high quality, efficient, user-centric digital marketing experiences that accelerate business growth through optimized enterprise MarTech & MarOps solutions. You will be joining ECMX's MarTech organization, focused on providing frictionless, flexible, and flawless marketing and servicing experiences. Reporting to the Vice President, Digital Product Transformation & Planning, this new role will be responsible for defining the long-term vision for our next generation AI and Agentic Marketing capabilities.

Requirements

5-7 years in management consulting, strategy, or innovation roles with exposure to marketing technology
Strategic, big-picture thinker with deep understanding of AI, GenAI, and marketing technology ecosystems
Proven experience translating emerging technologies into practical applications and business value
Strong business acumen and creativity in identifying opportunities for new capabilities, tools, or experiences
Demonstrated ability to drive transformation across functions, balancing strategic vision with operational rigor
Strong stakeholder management and consultative skills, with a track record of influencing senior leaders
Ability to navigate ambiguity and engage in structured thinking in order derive meaningful, data-driven insights
Excellent oral and written communication skills; ability to simplify complex concepts and bridge business and technical conversations

Nice To Haves

Minimum 3-4 years of people leadership experience
Comfortable working in an environment with tight deadlines and managing through making decisions with imperfect information

Responsibilities

Define the AI strategy for marketing technology, including a 2-3-year roadmap that aligns with enterprise priorities and evolving technology trends
Partner with Product Development, Marketing, and Technology teams to identify, validate, and prioritize high-impact AI use cases across the marketing ecosystem including use cases for enterprise tools like LLM agents, vibe coding
Evaluate and recommend best-in-class AI capabilities and vendor solutions, leading the due diligence and governance process to onboard external partners
Lead financial modelling for sizing impact of use cases and tracking value realization and performance metrics
Champion AI fluency and adoption across MPS, developing training and enablement programs that build capability and confidence in using AI tools
Lead change management and new ways of working related to AI adoption, in partnership with Marketing Operations, Marketing, and Product teams
Drive cross-functional collaboration with stakeholders in Marketing, Technology, Risk, Legal, and Compliance to ensure compliance and scalability
Monitor external trends in AI, GenAI, and marketing innovation, and incorporate insights into Amex's strategy and roadmap decisions

Benefits

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities