Director of Product Management
About The Position
IPA has led the market in automated solutions that help hospitals improve infection prevention and reduce costs through our scrubEx, alEx, and vendEx product lines. Trusted by healthcare systems nationwide, IPA combines innovation with measurable operational impact. We are building the leadership team to accelerate our next chapter — and that starts with getting product and marketing right. We're looking for a Director of Product Management & Marketing to sit at the intersection of strategy and execution — owning the vision for our product portfolio while driving the go-to-market engine that brings it to life. This is a senior leadership role with real influence: over our roadmap, our brand narrative, and the team you'll build around you. If you're a product-first leader who knows how to translate customer insight into market-winning strategy, we want to talk.
Requirements
- 6+ years of experience in product management, or a combination of product management and marketing (product-leaning experience preferred).
- 2+ years leading and developing teams.
- Proven success owning a product roadmap and executing GTM strategy in a B2B environment.
- Strong analytical mindset — you turn data into decisions, not just slides.
- Exceptional communication and storytelling skills; you can influence a room at any level.
- Experience navigating cross-functional, fast-paced, high-growth environments.
Nice To Haves
- Experience in healthcare, healthcare technology, or SaaS.
- Familiarity with tools like Jira, Productboard, HubSpot, Salesforce, Mixpanel, or Amplitude.
- MBA or advanced degree in business, marketing, or a related field.
- Experience with agile/scrum methodologies.
Responsibilities
- Define and own the product roadmap, aligning it with company strategy, customer needs, and market opportunity.
- Partner with Engineering, Sales, Service, and Executive Leadership to ensure products are built with purpose and launched with impact.
- Act as a key voice in annual planning, budgeting, and resource allocation.
- Develop a nuanced understanding of the healthcare provider landscape to continuously sharpen product strategy.
- Build detailed customer personas and an end-to-end customer journey framework grounded in both qualitative and quantitative research.
- Lead ongoing competitive analysis to identify gaps, emerging trends, and untapped growth segments.
- Lead full product lifecycle — from discovery and definition through development, launch, and iteration.
- Champion a prioritization framework that balances near-term revenue with long-term product vision.
- Define and track key product KPIs, reporting performance insights to executive leadership.
- Develop and execute GTM strategies for new products and feature releases.
- Craft positioning, messaging, and value propositions that clearly differentiate IPA in the market.
- Oversee sales enablement materials, case studies, competitive battlecards, and product collateral.
- Identify and participate in strategic industry events and tradeshows that put IPA in front of the right audiences.
- Hire, mentor, and develop a high-performing product and marketing team.
- Foster a culture of experimentation, accountability, and continuous improvement.
Benefits
- Competitive compensation and a comprehensive benefits package.
- Generous paid time off and company holidays
- Comprehensive healthcare coverage: medical, dental, vision, and Telemedicine
- Health Savings Account (HSA) with company contributions, plus optional FSA plans
- Company-paid life and disability insurance
- 401(k) with company match to support your retirement goals
- Employee Stock Purchase Plan (ESPP)
- Tuition reimbursement to support continued learning and development
- Paid parental leave for when your family grows
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What This Job Offers
Job Type
Full-time
Career Level
Senior
