Director of Product - Customer Experience & Conversion

The Zebra•Austin, TX

8d•$200,000 - $240,000•Hybrid

About The Position

TheZebra.com aims to simplify the online car and home insurance shopping experience by offering user-friendly tools, services, and guidance from licensed agents. The company, comprised of insurance and tech industry veterans, focuses on a customer-centered approach to provide choice and simplicity. The Zebra was recognized as Austin Business Journal's 2026 Best Place to Work and emphasizes inclusivity with its motto "All Stripes Welcome," fostering a collaborative environment where diverse voices contribute to tackling challenges and driving innovation. As the Director of Product, Customer Experience & Conversion, you will be the end-to-end owner of the primary insurance funnel, which is the core revenue engine. This role requires a blend of analytical skills for optimizing the current product experience and strategic vision for developing the next generation of the transactional funnel. You will lead a team of Product Managers focused on increasing Revenue Per Visitor (RPV), conversion rates, and traffic monetization. With full metric ownership and commercial accountability, you will set product benchmarks, utilize advanced experimentation, and create dynamic funnel experiences based on user intent and traffic channels. Collaborating with engineering, design, data analytics, and commercial teams, you will translate complex consumer behaviors into scalable, high-converting product features.

Requirements

8+ years of product management experience, with 3+ years directly managing and scaling high-performing PM teams.
Proven track record of owning high-volume, consumer-facing conversion funnels and driving traffic-oriented monetization within complex, transactional environments.
Deep experience in traffic segmentation, including building dynamic user flows aligned with specific acquisition channels and intent profiles.
Expertise in quantitative prioritization, product benchmarking, and commercial unit economics (RPV, CAC, LTV, conversion velocity).
Solid understanding of advanced experimentation methodologies, including multi-armed bandit algorithms, multivariate testing, and algorithmic yield management.
Excellent leadership and communication skills, with a track record of defending roadmap integrity, communicating trade-offs, and influencing senior stakeholders with data.

Nice To Haves

Product leadership experience in complex, high-friction consumer sectors—such as insurance, personal finance, lending, or banking—where optimizing conversion requires managing nuanced decision-making journeys.
Background in two-sided transactional marketplaces, balancing real-time consumer intent with monetization dynamics.

Responsibilities

Drive RPV & Conversion Outcomes: Take end-to-end accountability for the financial performance and user experience of our core funnel, driving sustainable growth in Revenue Per Visitor through continuous, data-backed optimization.
Architect the Next-Gen Funnel: Define and execute a long-term strategic vision for our core transactional experience, continually re-imagining how high-intent consumers compare and purchase insurance online.
Lead via Benchmarking & Quantitative Prioritization: Establish clear product performance benchmarks to evaluate maximum potential, set realistic growth targets, and prioritize roadmap initiatives strictly by quantitative business impact.
Capitalize on Traffic Segmentation: Design tailored user journeys and monetization mechanics that dynamically adjust based on acquisition source, partner channel, and user intent.
Lead, Coach, & Maintain Roadmap Discipline: Mentor and raise the operational bar for your team of Product Managers. Serve as a principled leader who protects team focus by anchoring stakeholder alignment in joint prioritization, capacity, and ROI rather than reactive requests.
Deploy Advanced Optimization Frameworks: Move beyond standard A/B testing by applying sophisticated optimization strategies—including multi-armed bandit modeling and multivariate testing—to accelerate learning velocity and efficiency.
Ensure End-to-End Metric Visibility: Partner closely with Data & Analytics to audit tracking infrastructure, eliminate data gaps across the conversion journey, and define primary and secondary KPIs that accurately reflect product-driven revenue.