Director of Pricing

Valley Bank•Chicago, IL

About The Position

This role is responsible for leading the cross-functional pricing governance process for all Consumer Banking products. The Director of Pricing will evaluate, manage, and implement rate and pricing changes, and develop a pricing framework for timely market assessments, stakeholder alignment, and seamless execution of pricing strategies. This position owns the financial oversight of pricing decisions, partnering with Finance, Treasury, and Consumer Banking leadership to balance competitive positioning, growth objectives, and targeted profitability outcomes. The role drives initiatives to measure, analyze, and improve the profitability of the Consumer Banking product portfolio through data-driven insights and recommendations. Additionally, the Director of Pricing will establish, document, and maintain formal pricing policies, procedures, and controls, including rate setting, pricing adjustments, exception management, and approval workflows. This role also leads cross-functional efforts to develop, evaluate, and gain approval for business cases supporting strategic pricing and product initiatives, and partners with Consumer Banking leaders to assess existing pricing strategies, promotional offerings, and market conditions to identify opportunities that support business growth and enterprise objectives. Support is provided to the product management organization in the development of business cases, financial forecasts, and post-implementation reviews. The Director of Pricing will provide executive-level analysis and recommendations on pricing trends, market dynamics, competitive positioning, and portfolio performance, and ensure adherence to regulatory requirements, internal controls, and risk management standards related to pricing practices and consumer banking products.

Requirements

Bachelor's degree in Business Administration, Accounting, Economics, or a related field.
Minimum of 10 years of progressive experience in banking, consumer product management, pricing, treasury, finance, profitability management, or a related field.
Demonstrated experience developing and implementing pricing frameworks, governance processes, and profitability improvement strategies.
Strong understanding of Consumer Banking products, including deposits, lending products, fee structures, and promotional pricing strategies.
Experience partnering with senior leaders across Consumer Banking, Finance, Treasury, Risk, and Product Management to influence decision-making and drive business results.
Proven track record of leading cross-functional projects, developing business cases, and delivering strategic initiatives that support growth and profitability objectives.
Strong executive communication and presentation skills, with experience presenting pricing recommendations and business cases to senior leadership and governance committees.
Ability to develop and execute enterprise-wide pricing strategies that balance profitability, growth, and competitiveness.
Strong relationship-building and stakeholder management skills with the ability to influence across all levels of the organization.
Strong business case development and presentation skills.
Ability to influence senior leaders and gain alignment on strategic initiatives and pricing recommendations.

Nice To Haves

Master's degree in Business Administration.
Minimum of 12 years of experience in Consumer Banking, Product Management, Pricing, Treasury, Finance, Strategy, or Profitability Management.
Knowledge of banking regulations, risk management principles, and compliance requirements related to pricing and consumer banking products.

Responsibilities

Lead the cross-functional pricing governance process for all Consumer Banking products, including evaluating, managing, and implementing rate and pricing changes.
Develop, implement, and continuously enhance a pricing framework that enables timely market assessments, effective stakeholder alignment, and seamless execution of pricing strategies.
Own the financial oversight of pricing decisions by partnering with Finance, Treasury, and Consumer Banking leadership to balance competitive positioning, growth objectives, and targeted profitability outcomes.
Drive initiatives to measure, analyze, and improve the profitability of the Consumer Banking product portfolio through data-driven insights and recommendations.
Establish, document, and maintain formal pricing policies, procedures, and controls, including rate setting, pricing adjustments, exception management, and approval workflows.
Lead cross-functional efforts to develop, evaluate, and gain approval for business cases supporting strategic pricing and product initiatives.
Partner with Consumer Banking leaders to assess existing pricing strategies, promotional offerings, and market conditions to identify opportunities that support business growth and enterprise objectives.
Support the product management organization in the development of business cases, financial forecasts, and post-implementation reviews to ensure strategic initiatives deliver expected performance and financial results.
Provide executive-level analysis and recommendations on pricing trends, market dynamics, competitive positioning, and portfolio performance.
Ensure adherence to regulatory requirements, internal controls, and risk management standards related to pricing practices and consumer banking products.