Director of PR & Communications

Oner Active•New York, NY

1d•Hybrid

About The Position

As our Director of PR and Communications, you will shape and scale our PR strategy across all markets. You'll set the direction, approach, and KPIs across two connected fronts: consumer PR (fashion, lifestyle, fitness, and culture press) and business PR (trade, retail, and founder/executive press telling Oner Active's growth story). You'll manage our PR team based in the UK, who handle day-to-day relationships with UK and EMEA consumer and trade press. This is a high-visibility, high-ownership role suited to a leader who can set strategy to support our ambitious growth plans while staying hands-on, pitching, writing, and managing key media relationships in the US personally in a fast-scaling environment.

Requirements

10+ years of Global PR and communications experience, with a mix of agency and in-house experience strongly preferred.
A proven track record of securing both consumer press (fashion, lifestyle, fitness) and business/trade press coverage.
Established senior relationships with US media across consumer and business/trade press.
Experience supporting or partnering with a high-profile founder or executive on personal brand and media strategy.
Prior experience in apparel, activewear, beauty, or DTC/lifestyle brands is highly valued.
Comfortable operating in a fast-paced, high-growth environment, balancing strategic planning with hands-on execution.
Strong writing, storytelling, and executive communication skills.
Experience managing budgets, agencies, and developing and nurturing a team.

Responsibilities

Own and execute the global consumer PR strategy across fashion, lifestyle, fitness, and pop-culture media. This will expand into more markets in line with company growth.
Identify, build and maintain relationships with key journalists, editors, and producers to secure high-impact product placements, gifting features, and brand coverage.
Plan and execute press events, launches, and experiential moments that generate cultural relevance and earned coverage.
Partner with marketing on integrated campaign moments, ensuring PR amplifies major product drops and brand campaigns.
Develop and execute a business PR strategy that positions Oner Active's growth story, leadership, and founder within business, retail, and trade media including speaking opportunities and podcasts.
Build relationships with business, trade, and retail press to secure coverage of company milestones, funding, expansion, and leadership commentary.
Act as a strategic communications partner to founder and executive leadership, including message development, media training, and speaking opportunity identification.
Manage corporate narrative and reputation, including proactive positioning and reactive/crisis communications as needed.
Direct reputation management efforts, authoring official holding statements and providing strategic counsel to executive leadership during complex or sensitive situations across social media and the wider media landscape.
With the Marketing Director, accelerate the PR function, including agency selection and management, budget ownership, big wins and any future team hires.
Define PR KPIs and reporting frameworks, tracking earned media value, coverage quality, and share of voice against competitors.
Partner closely with the Marketing Director and cross-functional teams (social, brand, product, and creative) to ensure a unified brand narrative.