Director of Post Licensure Marketing
About The Position
Covista is seeking a Marketing Director to oversee all Marketing activities for Chamberlain University’s Post Licensure programs which include RNBSN, MSN, DNP, MSW, MPH & MPAS. This role is responsible for end-to-end marketing performance—including brand positioning, demand generation, conversion optimization, and enrollment support—with a clear focus on achieving new student enrollment targets. This leader serves as the Post Licensure Marketing lead and thought partner to the Vice President of Chamberlain Marketing, overseeing the strategic development and execution for all marketing output. Success in this role is defined by collaboratively partnering in strategy and execution with Marketing, Enrollment, and leadership to deliver enrollment targets.
Requirements
- Bachelor's Degree preferably in business or marketing required, Master's Degree preferred.
- 10+ years experience in a marketing management position required.
- Proven experience overseeing a successful multi-channel marketing function required.
- Experience operating in a complex or matrix environment required.
- Background in education, healthcare or mission-driven organizations preferred.
- PC skills in Microsoft Office, internet applications, and various marketing programs.
- Ability to work in a fast-paced, highly regulated environment.
- Exceptional written and verbal communication skills, with the ability to clearly articulate Marketing strategic and tactical direction.
- Strong judgment across channels to maximize potential for success.
- Strategic thinking skills with the ability to connect Marketing decisions to business and enrollment outcomes.
- Comfort leveraging performance data and insights to inform Marketing strategy.
- Proven leadership and collaboration skills, with the ability to influence across cross-functional teams.
- A record of strong organizational and project leadership skills in a fast-paced environment.
Responsibilities
- Define and lead the Post Licensure marketing strategy aligned to enrollment and revenue goals
- Translate business objectives into clear, actionable and measurable marketing plans
- Communicate strategy and performance clearly to stakeholders and cross-functional teams
- Drive accountability for results, ensuring agile delivery of Marketing output to achieve enrollment targets
- Lead execution of multi-channel marketing strategies across paid media, digital, CRM, and content
- Partner across Centers of Excellence (COEs) and internal teams to deliver campaigns at speed and scale
- Continuously optimize performance using data, insights, and audience signals
- Balance speed, quality, and compliance in a highly regulated environment
- Lead the development of creative briefs and provide clear, actionable and strategic feedback that elevates Marketing output in collaboration with the Chamberlain Brand Director and Creative / Agency teams.
- Bring consumer insights to bear to develop content that resonates with our target audience
- Lead, mentor and develop marketing talent, fostering a culture of Marketing excellence, accountability and collaboration.
- Partner closely with admissions, enrollment marketing, operations, finance and other institutional stakeholders to ensure alignment and impact.
- Contribute as a member of institutional and Covista-wide leadership committees as needed.
- Completes other duties as assigned.
- Performs other duties as assigned
- Complies with all policies and standards
Benefits
- Health, dental, vision, life and disability insurance
- 401k Retirement Program + 6% employer match
- Participation in Covista’s Flexible Time Off (FTO) Policy
- 12 Paid Holidays
- annual incentive program
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What This Job Offers
Job Type
Full-time
Career Level
Director
