Director of Personal Training

Anytime Fitness•Minneapolis, MN

51d

About The Position

We are seeking a Director of Personal Training to lead, scale, and optimize personal training performance across 19 Anytime Fitness locations. This is a senior leadership role responsible for revenue growth, trainer development, systems execution, and culture building. This role is ideal for a proven multi-club PT leader who thrives on metrics, coaching leaders, and building repeatable systems that drive consistent results.

Requirements

5+ years of experience in personal training leadership, preferably multi-unit
Proven track record of growing PT revenue and penetration
Experience leading and developing managers and trainers
Strong understanding of sales, coaching, and performance metrics
Highly organized, data-driven, and systems-oriented
Comfortable traveling between locations as needed
Must be able to travel. Company vehicle provided

Responsibilities

Own personal training revenue, penetration, and retention across all 19 locations
Establish and execute PT sales systems, including consultations, assessments, closes, and onboarding
Track and improve KPIs such as: PT attach rate at POS Sessions per member Trainer utilization Monthly recurring PT revenue PT retention & attrition
Identify under performing clubs and implement targeted improvement plans
Recruit, onboard, and develop high-performing personal trainers
Coach and mentor Club Managers and Head Trainers on PT leadership
Build a trainer career pathway (Level 1 → Senior → Lead → Head Trainer)
Drive accountability through weekly scorecards, reviews, and coaching cadence
Standardize PT delivery across all locations (programming, assessments, client experience)
Ensure consistent execution of: Fitness consultations Goal reviews Re-ups and long-term commitments Client success tracking
Collaborate with operations leadership to align staffing, scheduling, and payroll efficiency
Build a high-energy, professional, results-driven PT culture
Ensure trainers deliver an exceptional and consistent member experience
Reinforce brand standards, professionalism, and community engagement