Director of Performance Marketing

nCino • Wilmington, NC

6d

About The Position

nCino offers exciting career opportunities for individuals who want to join the worldwide leader in cloud banking. The Director of Performance Marketing leads nCino's global brand awareness marketing strategy, owning demand generation programs, digital advertising, marketing operations, and website optimization across multiple regions. This leader manages a cross-functional team spanning technical and demand generation functions, establishing data governance standards, attribution frameworks, and marketing technology infrastructure that drives scalable lead acquisition and conversion. Partnering closely with Regional Marketing, Product Marketing, and Brand teams, this role sets strategic direction for paid media investment, digital presence, and marketing operations best practices. The Director influences marketing sub-function strategy while driving innovation through emerging channels, AI-powered personalization, and comprehensive performance analytics.

Requirements

• Undergraduate degree, 12+ years of related professional experience and 4+ years of management experience
• Ability to influence cross-functional stakeholders, and translate business objectives into executable strategies across multiple geographies
• Deep expertise in performance marketing including paid media optimization, marketing attribution modeling, conversion rate optimization, and ROI-driven budget allocation
• Strong people leadership capabilities including managing managers, developing talent, career coaching, and building high-performing cross-functional teams
• Advanced proficiency with marketing technology stack including marketing automation platforms, CRM systems, web analytics tools, and data governance frameworks

Nice To Haves

• Experience in Software/FinTech Industry

Responsibilities

• Lead and develop a cross-functional team spanning marketing operations, demand generation, and digital functions, creating a unified growth engine that drives brand awareness, lead acquisition, and operational excellence across all markets
• Own the strategic vision and execution of global brand awareness demand generation programs, including paid media, content syndication, SEO/SEM, social media advertising, and multi-channel campaigns designed to generate qualified interest in nCino's solutions across multiple regions of operations.
• Architect nCino's global digital presence through ownership of website strategy, user experience optimization, conversion rate improvement, and content governance across regional domains and product microsites
• Drive marketing technology stack optimization and establish data governance standards, lead scoring models, and lead lifecycle management processes that ensure seamless integration from marketing automation platforms through CRM handoff to Regional Marketing and Sales teams
• Design and implement comprehensive attribution modeling and marketing analytics frameworks that accurately measure campaign performance, channel effectiveness, and marketing's contribution to the pipeline
• Own global digital advertising strategy and budget allocation across paid search, display, programmatic, social media, and retargeting campaigns, continuously optimizing spend efficiency and ROI through A/B testing and performance analysis while achieving alignment with Regional Marketing leadership
• Partner with Product Marketing to translate product positioning into compelling digital campaigns and web experiences, and collaborate with Brand Marketing and Global Market Strategy on website modernization initiatives including technical SEO improvements, page speed optimization, accessibility compliance, and personalization capabilities
• Establish marketing operations best practices including campaign planning processes, creative workflows, project management protocols, and cross-functional collaboration frameworks that drive efficiency across the marketing organization
• Drive innovation in demand generation tactics by testing emerging channels, AI-powered personalization tools, intent data platforms, and conversational marketing technologies that enhance audience targeting and engagement
• Own global email marketing strategy for brand awareness activities, including template development, deliverability optimization, and compliance frameworks across all regional jurisdictions including GDPR, CAN-SPAM, CASL, and other regulations
• Partner with Regional Marketing leadership to create clear definitions and seamless transitions between global Demand Gen and regional activities, eliminating gaps and duplication to create a seamless customer journey
• Collaborate with Marketing Analytics to align on comprehensive reporting dashboards to provide data driven insights that communicate marketing funnel performance, lead quality trends, website engagement metrics, and marketing efficiency ratios to senior leadership stakeholders
• Champion a culture of experimentation and continuous improvement within the marketing organization, promoting team wellness, agile marketing methodologies, AI use cases, and customer-centric optimization while advancing company objectives

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 1,001-5,000 employees