Director, Performance Marketing

Skechers•Manhattan Beach, CA

1d•$165,000 - $200,000

About The Position

Skechers Digital Ecommerce Group is seeking a talented Director of Performance Marketing to grow our paid and organic media practice as we continue to evolve our direct-to-consumer (DTC) business. This digital marketing expert will possess comprehensive knowledge across channels to plan, purchase, and optimize digital media while collaborating across teams on brand and performance advertising initiatives. Our ideal candidate has strong business acumen for planning, executing, and analyzing paid and organic media channels to drive brand awareness and e-commerce growth. This role requires exceptional capabilities in strategy development, campaign execution, data analysis, and performance reporting. The Director of Performance Marketing will work alongside the Senior Director and SVP of Digital to evolve our in-house capabilities and processes while coordinating with agency partners. This position will project manage and oversee collaborative day-to-day execution of paid media campaigns across multiple digital channels, including: Paid Channels: Search, display/native, video, shopping, affiliate, CTV/OTT, and social advertising Organic Channels: SEO, AIO/AEO optimization, and organic social media. Expert experience with platforms including DV360, The Trade Desk, Google Ads/SA360, Microsoft Ads, social platforms (Facebook/Instagram, Snapchat, TikTok), and affiliate networks is essential.

Requirements

Bachelor's degree in Marketing, Business, Analytics, or related field
8+ years of performance marketing experience with 3+ years in leadership roles
Experience managing $50M+ annual digital media budgets
Proven track record in retail, fashion, or consumer goods industries
Strong analytical skills with proficiency in SQL, Excel, and data visualization tools
Experience with marketing attribution modeling and incrementality testing
Excellent cross-functional collaboration and communication skills

Responsibilities

Drive Revenue Growth: Lead profitable, efficient revenue growth initiatives and pilot innovative media practices, evolving our measurement framework from attribution to incrementality analysis
Cross-Channel Strategy: Support SKX's integrated strategy and execution across brand and performance channels, including paid/organic search, generative AI search, shopping feeds, social media, affiliate, video/OLV/CTV, display, and emerging digital channels
Team Leadership: Manage and develop our in-house digital media team, providing training, mentorship, and growth opportunities for paid media specialists
Process Optimization: Facilitate in-housing of key account management and reporting functions to enhance operational efficiency
Analytics & Reporting: Deliver comprehensive campaign performance reports using Google Analytics, Measured MMT/MMM, Salesforce Marketing Cloud, Data Cloud, Incorta, and Looker Studio dashboards. Partner with Enterprise Data and Analytics teams to enhance media reporting capabilities
Cross-Functional Collaboration: Build strong relationships across departments including creative, finance, analytics, IT/development, product, retail, and wholesale teams
Strategic Planning: Support annual planning and forecasting processes, including monthly and quarterly model updates
Customer-Centric Marketing: Partner with CRM and loyalty teams to develop acquisition and retention strategies focused on customer lifetime value
Campaign Management: Oversee creation and quality assurance of briefs for paid media, digital marketing, and brand collaboration initiatives
Agency Coordination: Collaborate with agencies, brand, creative, partnerships, and digital teams to budget, plan, launch, and optimize media campaigns
Industry Intelligence: Maintain current knowledge of industry trends, fashion/footwear/apparel developments, and competitive landscape analysis
Testing & Optimization: Lead A/B and multivariate test ideation, execution, and post-test analysis