Director, Performance Marketing

Skims•Los Angeles, CA

About The Position

SKIMS is a solutions-oriented brand creating the next generation of underwear, loungewear, shapewear, and essentials. We are setting new standards by delivering technically innovative, comfort-driven products with elevated design for everybody. At the intersection of culture, innovation, and commerce, SKIMS is a global brand redefining modern apparel. Our teams are built on creativity, collaboration, and operational excellence, and we are committed to fostering an inclusive, high-performance environment where ambitious, curious, and values-driven individuals can do the best work of their careers. As we continue to scale globally, our HQ teams play a critical role in shaping strategy, building world-class infrastructure, and driving sustainable growth across markets. SKIMS is seeking a Director of Performance Marketing to lead the global paid media strategy across paid social, paid search, display, affiliate, audio, TV, and OOH, with a primary focus on scaling digital performance investment. This role will own budget allocation and channel strategy to maximize ROI, while building a rigorous testing and optimization framework to drive measurable growth. Partnering closely with Creative, Merchandising, Site, and Data & Analytics teams, this leader will strengthen measurement and attribution practices, improve funnel efficiency, and deliver executive-ready insights and recommendations tied directly to business outcomes.

Requirements

7+ years of experience leading paid media strategy, planning, and buying at scale, with a proven track record of managing significant global budgets and driving measurable revenue and customer growth.
3+ years experience managing and developing a successful, high-performing team of both direct and indirect reports.
Deep expertise across both digital and offline paid media channels, including most of the following: paid social, search, video, programmatic, affiliate, audio, TV, and OOH
Fluency in both marketing metrics (ROAS, CAC, LTV) and measurement methodologies (MMM, MTA, incrementality testing) that inform investment allocation within the context overall company objectives.
Collaborative leader with strong influencing skills across both internal cross-functional and external agency/platform partners.
Strong communication and presentation skills to translate complex data into clear insights and recommendations for senior stakeholders.

Responsibilities

Own the global paid media strategy across paid social, paid search, display, affiliate, audio, TV, and OOH, with a primary focus on scaling digital performance investment.
Lead budget allocation and investment strategy to maximize ROI.
Partner with the Data and Analytics team to drive best-in-class measurement practices.
Drive continuous channel optimization through deep platform expertise and rigorous experimentation framework.
Partner cross-functionally with Creative, Merchandising, Site and external agencies to improve funnel efficiency, align messaging to product and brand priorities.
Deliver executive-ready communication and forward-looking recommendations tied to business outcomes.