Director of Performance Marketing

MNTN

12d•Remote

About The Position

At MNTN, we put our people first, full stop. This allows our company culture to be defined by our team members and their shared values, like trust, ambition, quality, radical honesty, and compassionate leadership. It’s why we all really love working for the Hardest Working Software in Television™ (and also why we were named one of Ad Age’s Best Places To Work in 2025.) We pride ourselves on bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social, helping brands drive measurable conversions, revenue, site visits, and more. It’s what led MNTN to being named one of Fast Company's Most Innovative Companies in 2023. You can learn more about us and everything we do by visiting https://mountain.com/. We’re committed to innovation that empowers, not replaces. At MNTN, AI is a tool for growth, enhancing efficiency while keeping a people-first approach. Our goal is to streamline workflows and drive new solutions—without compromising the human element that makes our company great. So if wanting to do more, own more, and make a bigger impact comes naturally to you, then you may be the person we're looking for to join us in our next stage of growth. We’re looking for a Director of Performance Marketing. This role is about results: pipeline, revenue, efficiency, and smart experimentation. You’ll lead strategy and execution across paid channels, partner closely with Sales and Revenue Marketing, and build a high-performing team that knows how to test, learn, and scale fast. This is a hands-on leadership role for someone who loves data, knows how to operate at speed, and cares deeply about outcomes.

Requirements

8–12+ years of experience in performance and/or growth marketing, with at least 3+ years leading teams
Proven track record of driving pipeline and revenue through paid channels (ecommerce experience strongly preferred)
Deep understanding of how to drive action through paid media campaigns
Strong analytical skills—you’re comfortable with the data and know how to turn insights into action
Experience managing meaningful budgets and scaling efficient growth
A collaborative operator who partners well across teams and challenges assumptions constructively
Comfortable in a fast-moving environment where priorities shift, and expectations are high
Experience in ad tech, martech, SaaS, or high-growth startups
Deep experience with all paid media channels, including paid search, paid social (Instagram and Linkedin), connected TV, programmatic, podcasts, and more
Experience building performance marketing from a growth-stage foundation

Responsibilities

Own MNTN’s performance marketing strategy across paid channels (CTV, search, paid social, programmatic, emerging channels)
Accountable for delivering against signup growth, customer media spend, CAC, and efficiency targets, with performance measured against defined business KPIs.
Lead experimentation across channels, creative, audiences, and messaging—then scale what works
Build, coach, and lead a high-performing performance marketing team
Own budgets, forecasting, and performance reporting with a strong ROI mindset
Lead full-funnel optimization to increase signups and conversion rates
Partner closely with Sales, RevOps, and Lifecycle Marketing to align on goals and scale
Bring new ideas, tools, and approaches to keep MNTN ahead of the curve