Performance Marketing Director
About The Position
Performance Marketing Director AKA NYC is a New York City based, award-winning, fully integrated advertising agency with unparalleled expertise across the arts & entertainment, leisure, travel, retail, and tourism sectors. We are content-forward and data-fueled with a proven record of delivering cross-platform campaigns that get results. We are proud to partner with some of the most iconic names in entertainment, culture, and live experiences. Our client roster includes Broadway’s biggest shows , world-renowned institutions like The Metropolitan Museum of Art , vibrant attractions such as The New York Botanical Garden , and dynamic sports organizations like the Harlem Globetrotters . From the magic of live theatre to the energy of stadiums and the wonder of cultural landmarks, we craft campaigns that connect audiences with real experiences – providing real stories, real emotions and real connections. AKA NYC is looking for a Performance Marketing Director to shape and execute innovative multi-channel media plans. This role will contribute significantly to the success of high-profile campaigns. Reporting to the Head of Paid Media, the Performance Marketing Director is a full-time position that is based in New York City.
Requirements
- 6 - 8 years of experience in performance or digital marketing, ideally within an agency setting.
- Proven track record managing campaigns across Google Ads, Meta, TikTok, LinkedIn, DV360, and The Trade Desk.
- Deep understanding of key performance metrics (CPA, ROAS, CTR, CVR, etc.) and optimization levers.
- Strong analytical mindset and comfort using tools like Google Analytics, Looker, or Tableau.
- Exceptional communication skills and able to present strategy and performance clearly and confidently.
- Strategic thinker who thrives on connecting data insights with creative storytelling.
- Highly organized multitasker who can manage competing priorities in a fast-paced environment.
- Collaborative, proactive, and passionate about culture, live experiences, and audience engagement.
- Experience leading client relationships and influencing decision-makers with data-backed recommendations.
Responsibilities
- Act as the lead performance marketing advisor for key clients, translating their goals into actionable, measurable media strategies.
- Lead performance media strategy and execution across key client accounts, with deep expertise in Search, Paid Social, Programmatic, and CRM channels.
- Oversee campaign planning, buying, and optimization to ensure efficient, data-driven, and results-oriented execution.
- Develop data-informed media strategies that align with client goals and deliver on key performance metrics.
- Oversee testing initiatives across creative, targeting, and bidding to drive continuous improvement.
- Identify new opportunities for innovation, platform adoption, and emerging media channels.
- Collaborate with creative, strategy, and account teams to deliver cohesive, high-impact campaigns.
- Maintain a deep understanding of client industries, audiences, and competitive landscapes to proactively identify opportunities for performance growth.
- Present results and recommendations clearly and confidently, focusing on insights, efficiency, and measurable business impact.
Benefits
- Comprehensive healthcare & dental – 100% employer-paid for employees
- Generous PTO policy , plus ½-day Summer Fridays to make the most of sunny days
- Hybrid work model – a balance of in-office collaboration (minimum three days per week) and flexibility
- Continuous growth & learning – annual Training & Development fund to sharpen your skills
- Financial wellness perks – student loan repayment or tuition assistance based on tenure
- Paid parental leave – up to 12 weeks to support growing families
- Sabbatical opportunities – recharge and return inspired with paid time off for long-term employees
- A pet-friendly office – because great ideas come with great company
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
