Director of Partner Sales Channel

VersiTech / Bold Integrated Payments / Tonic•Sandy Springs, GA
•Hybrid

About The Position

The Director of Partner Sales Channel owns the growth and profitability of VersiTech’s partner channel, leading the Partner Success, Partner Growth, Relationship Management, and Client Enablement teams. At VersiTech, we go beyond the traditional boundaries of a tech company to provide payment and point-of-sale technologies that help businesses increase their profitability, run efficiently, and grow with confidence. We are innovators at heart, problem-solvers in action, and growth partners in spirit. In every solution we create and every service we offer, our ethos is clear: technology should be advanced, accessible, and easy to use. We have a passion for delivering technology-focused products and services that are built on speed, affordability, and reliability so that every business we serve enjoys a consistent experience with a trusted ally. Our two product lines, BOLD Integrated Payments and Tonic POS Software can be deployed together for a unified end-to-end experience or used independently for maximum flexibility. Listening first, building lasting relationships, and delivering measurable outcomes for our partners and merchants are central to how we operate as an organization. We operate under a rapidly growing and widely accepted business philosophy called “EOS” (Entrepreneurial Operating System). In learning to utilize EOS, you will have the ability to drive growth and be an empowered decision maker, something that you can’t get in large, slow-moving organizations. As we grow, we are intentional about protecting our small-company spirit: staying agile, taking ownership, and maintaining strong relationships. We strive to live our values every day and in every way. We believe culture is built through the habits we practice: Value + Habit = Culture, and we are looking for others who feel the same way: We are ALL IN: We are committing wholeheartedly to a clear vision. Mission first and team always by: following through, owning outcomes, and finishing what we start for the success of ALL involved: our employees, our partners, our vendors, our communities, and our customers. We DARE TO BE DIFFERENT: We embrace our entrepreneurial DNA and small-company spirit as we scale, taking responsibility as first movers, simplifying the complex, and maintaining a culture of fun and approachability while prioritizing our partners and team members first. We are HUMAN: We are grounded in accountability and genuineness, we build strong relationships by listening to understand, communicating clearly, speaking truth with care, and respecting different perspectives with grace as we grow.

Requirements

  • Demonstrated success in senior leadership roles spanning sales, client management, and revenue operations.
  • Deep expertise in the payment processing and POS ecosystem, with a strong grasp of ISV/VAR partnership dynamics.
  • Proven ability to solve complex business challenges using analytics and data-driven insights, with a consistent track record of delivering measurable growth through channel optimization and client expansion.
  • Strong executive presence with the ability to influence, mentor, and elevate leaders across multiple departments.
  • Deep understanding of go-to-market strategy, revenue acceleration, and client lifecycle management.
  • Strong relationship-building skills with a proven ability to influence C-level executives and external clients.
  • Proficiency in Salesforce or equivalent CRM platforms.
  • Employment eligibility in the U.S. is required, as VersiTech, LLC will not pursue visa sponsorship for this position.

Nice To Haves

  • Proactive partner development: Sets and holds a cadence of partner growth work that is not displaced by inbound service demand.
  • Team leadership and accountability: Builds role clarity and holds each layer to expectations, with low variance across the team.
  • Strategic profitability and residual command: Expert-level. Forecasts accurately, protects margin, and coaches the team to commercial fluency.
  • Partner channel architecture and product literacy: Sets the product-fluency standard so the team engages partners strategically.
  • Change leadership: Carries the team through the reorganization and related GTM team changes with minimal performance dip.
  • Framework consistency: Universal adoption of engagement frameworks across Partner Success, Partner Growth, and Relationship Management.

Responsibilities

  • Architecting and driving the Go-To-Market (GTM) strategy for the partner channel.
  • Owning the growth and profitability of the partner channel.
  • Leading and aligning high-performing teams — Partner Success, Partner Growth, Relationship Management, and Client Enablement — to expand market share, unlock new revenue streams, and accelerate partner portfolio growth across both Bold and Tonic.
  • Improving retention, accelerating revenue growth, and driving market expansion.
  • Defining the partner classification and lane model in partnership with the VP of Commercial.
  • Partnering with Business Development, the Partner Solutions Engineer, and the Partner Concierge Team.
  • Owning the channel’s gross boarding plan and contributing to the operating plan that delivers it.
  • Growing boardings per active partner through proactive partner development.
  • Reactivating dormant partners from the existing base.
  • Leading the commercial side of the Bold All-In through the channel.
  • Partnering with Learning & Development to hand newly onboarded partners into ongoing management, and owning their ramp to first boarding within the 30 to 90 day window.
  • Driving BAP, All-In, HERO, and other marketing program adoption across the partner base.
  • Maintaining expert command of partner residuals and portfolio economics; preventing margin erosion.
  • Guiding partners toward profitable growth.
  • Leading the Partner Success, Partner Growth, Relationship Management, and Client Enablement teams through their managers and team leads.
  • Holding each layer to defined role expectations; operating the L1 to L4 career framework.
  • Shifting the team from reactive service handling to proactive partner development.
  • Instilling a culture of discipline and performance by leveraging KPIs, pipeline reviews, and structured coaching to ensure predictable, scalable results.
  • Leading by example through one-on-ones, skip-level meetings, and performance reviews to grow leadership capabilities within your teams.
  • Serving as the executive escalation point for high-risk client challenges, ensuring swift resolution and continuity, and setting the thresholds at which issues escalate upward.
  • Championing operational rigor while driving innovation and cross-team alignment, fostering cross-functional collaboration and a mindset of continuous improvement.
  • Bringing ROW channel numbers to weeklys without scramble.
  • Overseeing partner QBRs and maintaining current growth plans for all managed partners.

Benefits

  • Competitive base salaries
  • Unlimited, flexible vacation policy (with manager approval)
  • 7 major holidays
  • Fully covered Employee-only coverage for medical, dental, and vision insurance
  • Partial contribution for Employee+others coverage
  • 401(k) program with available company match
  • Robust supplemental insurance offerings
  • Life insurance
  • Disability benefit
  • Discounts on pet insurance
  • Flexible Spending Account (FSA) and Health Savings Account (HSA) availability
  • Marketplace Care Teams to provide emotional and spiritual support for our employees
  • Employee Assistance Program
  • Caregiver Support Program
  • Adoption Assistance Program
  • Career development and training opportunities
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