Director Of Paid Media And Managed Platforms - Gdm (Gray Media Group)

Gray Media•Atlanta, GA

About The Position

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. About GDM (Gray Media Group): Gray Digital Media (GDM) is a full-scale digital agency built inside one of the nation’s largest media companies. We combine local market insight with enterprise-level technology to deliver integrated, performance-driven advertising solutions. Our teams lead strategy, execution, optimization, and reporting across the full digital ecosystem, partnering with stations and clients to drive measurable growth. We move fast, innovate constantly, and are committed to delivering a world-class experience at every stage. Job Summary/Description: The Director of Paid Media & Managed Platforms leads GDM’s non-programmatic digital channels, including Paid Search, Paid Social, and Managed Platforms (QA, SEO, and Email). This role manages multiple managers and their teams, ensuring campaign accuracy, operational excellence, and scalable processes. They act as a strategic partner to sales and a counterpart to the Director of Programmatic, helping translate complex digital operations into clear, client-ready solutions. Exceptional communication skills and experience working with broadcast stations are essential.

Requirements

7–10+ years in digital advertising, including Paid Search and Paid Social leadership
Experience managing large teams and managers
Strong communication skills with the ability to simplify technical concepts for sales and clients
Prior experience supporting or working with broadcast stations
Proven success in creating scalable workflows and improving operational efficiency
Deep understanding of cross-channel digital media and QA processes
Ability to balance operational rigor with a client-centric, sales-minded approach
Experience managing vendor relationships (SEO, Email, QA partners)
Strong analytical, organizational, and prioritization skills
Ability to work collaboratively with parallel leaders (e.g., Director of Programmatic)

Responsibilities

Lead Paid Search, Paid Social, and Managed Platforms teams with clear goals, workflows, and accountability
Manage and mentor team managers (Search, Social, Managed Platforms) and their staff
Oversee QA, SEO, and Email vendor partnerships to ensure quality and efficiency
Establish scalable processes for campaign setup, delivery, and optimization across all non-programmatic channels
Collaborate closely with the Director of Programmatic while maintaining clear ownership separation
Translate technical campaign details into sales-friendly communication for stations
Partner with GDM Strategy and Campaign Support to elevate station guidance and client experience
Ensure SLAs, turnaround times, and quality standards are consistently met
Lead operational improvements, documentation, and cross-team communication
Support new product rollouts and enhancements in Paid Search and Paid Social
Guide teams through complex campaign troubleshooting and performance optimization
Contribute to forecasting, staffing plans, and resource modeling
Maintain a culture of accuracy, responsiveness, and customer service