Director of NIL Business Development & Athlete Services

UVA Health•Charlottesville, VA

6d•$45,000 - $50,000•Onsite

About The Position

The University of Virginia is a highly competitive Division I program committed to academic and athletic excellence. The Department of Athletics at the University of Virginia is accepting applications for the Director of NIL Business Development & Athlete Services role to help grow and manage Name, Image, and Likeness (NIL) partnerships as a vital member of the department’s modernized NIL program. Based primarily within the revenue generation team, this position focuses heavily on securing innovative Name, Image, and Likeness (NIL) partnerships for student-athletes. Concurrently, this role serves as a vital bridge to the Athlete Services division, directly supporting student-athletes in brand management, financial literacy and tax education, and marketing activation. Reporting to the Deputy Athletic Director, External Operations and UVA NIL General Manager, this position works closely with multimedia rights partners and interfaces regularly with Front Office leadership to ensure total alignment with roster construction and compliance frameworks.

Requirements

Bachelor's degree or equivalent combination of education and experience.
At least one year of related experience
Ability to develop and present sales ideas, build relationships, and support business development efforts.
Effective communication, presentation, and organizational skills with high attention to detail.
Ability to work both independently and collaboratively in a fast-paced, client-focused environment.
Knowledge of Microsoft Office Suite and CRM systems.
Availability to work evenings and weekends as needed for NIL partner events, game days, and student-athlete engagements.
Some knowledge of graphic design, motion graphics, photography, and social media.

Responsibilities

Develop and pitch NIL partnership proposals, presentations, and tailored NIL activations.
Support the execution of NIL campaigns by coordinating with stakeholders (Brands, Athletics, Legal/Compliance, NIL fulfillment staff).
Participate in partner/brand and student-athlete meetings.
Manage and track NIL sales activity, including prospect development, contract execution, and activation performance using CRM and NIL reporting systems.
Contribute to campaign reporting and renewal strategy, including NIL performance summaries and recommendations for future NIL opportunities.
Develop relationships with student-athletes and NIL brand partners to support long term NIL revenue streams.
Participate in the identification and execution of non-traditional revenue streams to maximize NIL opportunities and student-athlete engagement; this includes sourcing and managing special events and building innovative commercial ventures that diversify funding beyond traditional ticket sales and donations.
Interface directly with student-athletes to ensure seamless execution and delivery of contracted NIL campaigns and marketing activations.
Serve as a day-to-day point of contact for the athlete services division, specifically assisting with dedicated sport units.
Assist the Athlete Services staff in coordinating educational programming regarding NIL financial literacy, contract understanding, and tax compliance tracking.