Director of New Business & Marketing

Fitzgerald & Co•Atlanta, GA

51d•Hybrid

About The Position

Hungry, curious, growing and never satisfied.?Thats Fitzco! A fully integrated agency with combined capabilities across advertising, strategic planning, media, digital, social, creative technology, performance marketing and design. Its easy to say that we offer an integrated team. Its another thing to watch that integration in action. At Fitzco, youll notice right away an intimacy in how all of our departments work together. We are currently searching for a Director of New Business and Marketing. The Director of New Business and Marketing is responsible for creating the new business strategy to develop a robust new business pipeline. This individual will lead the agencys new business pitch process to secure new clients. Additionally, this person will be highly successful in managing and facilitating both internal and external relationships and have a deep understanding of the advertising landscape and competitive landscape. We are seeking an individual that is well versed in the agencys products, services and case studies to match both client and agency business objectives. This person will promote and represent the agency and is often the first point of contact for a potential client. This is a full time, hybrid role based in Atlanta. We're in the office Tuesday and Thursday each week.

Requirements

Significantly experienced in business development and income generation management. They understand the agencys financial model and can make appropriate decisions such as whether to accept a clients terms.
Are well versed in the agencys products and services and can present these to prospective clients.
Confident in assessing a client brief to determine a match between the client objectives and the agencys capability to deliver on the brief.
Confident in knowing when to make an informed decision to say no to a client brief.
Knowledgeable about the agencys competitors and their market position.
Skilled at relationship management; identifying prospects, responding to prospects and supporting the team to convert prospects into clients.
Good strategic thinkers, with the ability to undertake strategic planning.
Strong influencing ability and gravitas for internal and external engagement. Skilled at establishing and building an empathetic and commercial relationship.
Highly collaborative as they are required to work across the agency.
Strong organizational and administrative skills with the ability to prioritize tasks and meet deadlines.
Excellent communication skills, both verbal and written, with a keen attention to detail.
Flexibility to adapt to changing priorities and responsibilities in a fast-paced environment.
Exhibits strong discretion and confidentiality when handling sensitive information.

Nice To Haves

Media experience preferred

Responsibilities

Co- creating the agencys new business strategy for the fiscal year and presenting this to the executive leadership team for approval.
Translating agency objectives and targets into annual plans with the agency department leads, identifying specific business sectors, type of work and a plan for targeting this desired client list.
Representing the agency as the first point of contact for prospective clients; understanding their needs and objectives and presenting this to the leadership team.
Managing and completing detailed prospective Requests for Information (RFIs) and Requests for Procurement (RFP).
Tracking the agency wins and losses and review process
Using an innovative approach to data analytics, to target (possibly existing) new clients with highly personalized solutions and messages, improving response and conversion rates substantially and dramatically improving ROI.
Analyzing and managing the new business budgets and financial information to make informed commercial decisions.
Engaging the agency with the annual plan to ensure their commitment and supporting teams as pitches arrive throughout the year.
Presenting the agencys USP and positioning the agency to maximum effect. them.
Influencing prospective client engagement.
May be required to shape, manage and train in the new business process as the agency enters a pitch situation.
Establishing the fee for a pitch with the CFO & CEO, possibly in partnership with the executive leadership team.
Identifying event opportunities to target prospective clients
Ensuring that there is no conflict of interest in working with a potential client.
Possibly partnering with other agency leaders to develop and manage client events.