Director of National Sales

Fire-Dex, Inc.Hudson, FL

About The Position

At Gear Wash, we do work that matters. We help protect the people who protect everyone else—by caring for and maintaining firefighter PPE so first responders can do their jobs safely and confidently. As part of the Fire-Dex family, Gear Wash is growing fast. We’ve scaled into a national platform, and now we’re building the structure, processes, and leadership needed to support long-term, sustainable growth. That’s where you come in. We’re looking for a Director of National Sales who thrives on building teams, sharpening sales execution, and turning strategy into repeatable results. This is a high-impact leadership role where you’ll shape how we grow—while partnering closely with Operations to deliver an exceptional customer experience from first conversation through service delivery.

Requirements

  • Bachelor’s degree in Business Administration, Marketing, Finance, or a related field (or equivalent experience)
  • Typically 7+ years of progressive business development or sales experience, including leading and coaching a field-based team
  • Comfort traveling up to 40% of the time, including overnight travel
  • A people-first leadership style, a data-driven mindset, and a passion for building scalable, repeatable processes

Nice To Haves

  • Experience in B2B service-based, industrial, or manufacturing-adjacent environments (MBA or master’s degree a plus)

Responsibilities

  • Coaching and holding Business Development Managers accountable for performance, growth, and results
  • Evaluating current sales practices, identifying gaps, and implementing meaningful improvements
  • Defining and rolling out a clear, repeatable sales approach aligned with our strategy and service capabilities
  • Setting expectations for how opportunities are identified, qualified, pursued, and smoothly handed off to Operations
  • Standardizing tools, playbooks, and processes—and tracking the metrics that matter (pipeline, growth, retention, and market penetration)
  • Partnering with Operations leadership to align customer expectations, support contract strategy, and ensure strong service delivery
  • Collaborating with internal commercial partners on coordinated customer and distributor opportunities

Benefits

  • Competitive salary
  • Health, dental, and vision insurance
  • Paid time off, including parental leave
  • 401(k) with matching, life insurance, EAP for entire family, discount programs and other perks
  • Profit sharing bonuses based upon company success
  • Fulfillment in a purposeful, impactful industry
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