Director of Member Marketing

Xtend•Grand Rapids, MI

22h•Onsite

About The Position

Xtend is seeking a strategic, innovative, and client-focused Director of Member Marketing to lead its Communications and Data Analytics teams. This role involves building and growing a full-service marketing agency focused on helping credit unions strengthen member relationships through data-driven marketing, digital strategy, and measurable results. The ideal candidate is passionate about building high-performing teams, developing innovative marketing services, and partnering with clients to achieve their business goals.

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
5–7 years of progressive marketing experience, including at least 3 years leading teams, budgets, and strategic initiatives.
Experience managing marketing operations, client service delivery, or agency-style marketing teams.
Strong knowledge of digital marketing, including email marketing, paid advertising, SEO, content strategy, social media, marketing automation, and website optimization.
Experience with marketing analytics and reporting platforms such as Google Analytics, Looker Studio, Power BI, or similar tools.
Demonstrated success implementing AI and automation to improve marketing performance and operational efficiency.
Exceptional leadership, communication, and relationship-building skills.
Strong financial and business acumen with experience managing budgets, forecasting, and service-line profitability.

Nice To Haves

Experience within the credit union or financial services industry is preferred.

Responsibilities

Lead and develop Xtend's Communications and Data Analytics teams, fostering a culture of collaboration, accountability, and continuous improvement.
Define the vision and strategy for member marketing services delivered to credit unions nationwide.
Expand Xtend's marketing capabilities across digital channels, including email marketing, paid media, social media, content marketing, SEO, and marketing automation.
Oversee the delivery of high-quality marketing campaigns and analytics that produce measurable business results for clients.
Build scalable processes, operational standards, and workflows that support continued growth.
Partner directly with credit union executives as a trusted advisor on marketing strategy, branding, member engagement, and performance measurement.
Evaluate emerging technologies, automation tools, and AI solutions to improve marketing effectiveness and operational efficiency.
Lead budgeting, forecasting, resource planning, and financial performance for the Communications and Data Analytics business lines.
Identify opportunities to expand client relationships and introduce new service offerings.
Collaborate with executive leadership and cross-functional teams to drive strategic initiatives across the organization.