Director of Marketing

ROH•New York, NY

29d•$150,000 - $200,000

About The Position

About ROH ROH is the hospitality industry’s first payments and revenue management platform purpose built to help hotels increase profitability. ROH drives conversions, increases revenue and provides real-time data and insights for large hospitality groups, asset owners and their brands. ROH’s leading technology, automation and workflow tools unlock productivity for hotel operators by enabling them to effortlessly manage sales, payments and finances all in one place. Developed by industry leaders, ROH has established relationships with leading hospitality brands collectively managing over $4T in Gross Payment Volume (GPV), including Loews Hotels & Co, Crescent Hotels & Resorts, Marriott International, Auberge Resorts Collection, Noble House Hotels & Resorts and Evolution Hospitality. ROH is quickly becoming an indispensable partner to forward-thinking hospitality groups as they optimize sales and finance operations and is proudly backed by investors including Acrew Capital, 1Sharpe Ventures, Founders Fund, Moore Specialty Credit, Correlation Ventures, SilverCircle, Cleo Capital and GMO VenturePartners. About the Role We are looking for a Director of Marketing to own, develop and orchestrate our GTM programs. Working closely with the founder and management team, this person will be a key contributor to building brand awareness, accelerating demand generation, and driving incremental growth from existing customers. Specifically, the candidate will take full ownership of the marketing function.

Requirements

10+ years of relevant professional experience in B2B or B2B2C marketing
Expertise in marketing, sales, and/or go-to-market at a tech or SAAS company
A track record of developing and implementing successful Demand Gen and ABM programs
Experience and/or familiarity with the Hospitality industry
History working at an early-stage, high growth company with lean teams, focused resources and the need for constant prioritization
Fluency in modern/digital marketing and media platforms and technologies, including managing CRM and email programs, and fluency with Hubspot
A data-driven and results-oriented mindset and approach to marketing
Experience building a marketing team from the ground-up and scaling over time
Excellent project management and communication skills and a highly collaborative mindset
Passion for the company’s culture, mission, product offering and market opportunity!

Responsibilities

Strategic Planning: Develop comprehensive marketing strategies aligned with company objectives, market trends, and customer insights
Brand Development: Cultivate and maintain a strong brand identity with differentiated positioning and visual design that resonates with our target audience and sets us apart in the market
Lead Generation: Develop the overall strategy to drive lead (MQL) generation efforts through targeted campaigns, content marketing, SEO/SEM, email, social media, industry events and other relevant channels
Account-Based Marketing: Use customer profiling, segmentation and personalized marketing programs to significantly increase penetration within existing portfolio/operating companies
Product Marketing: Collaborate with our product team to ensure effective product feature launches, positioning, and messaging that addresses customer needs and the competitive landscape
Content Creation: Oversee the strategy, messaging, and quality of content execution across our owned, earned and paid distribution channels
Conversion Rate Optimization: Continually analyze and optimize our conversion funnel with iterative testing and program modifications to increase conversion and LTV
Budget Management: Develop and oversee marketing budget allocation, ensuring efficient use of resources and maximizing return on investment
Analytics and Reporting: Establish clear marketing KPI’s, leveraging data-driven insights to evaluate marketing performance, optimize campaigns, and enable the Sales team to more effectively close deals
Team Development: Build a lean, high-performing marketing team over time, providing guidance, mentorship, and support to drive individual and collective success