Director of Marketing

Evans Transportation Services, Inc • Delafield, WI

13h • Onsite

About The Position

The Head of Marketing serves as the central internal owner of the marketing function. Reporting to the CSO, this leader will partner on strategy and budget while owning execution, building the future marketing team, developing the marketing scorecard, and transforming marketing into a measurable growth engine that aligns closely with Sales and business objectives. This is not a coordinator role, it is a hands-on leadership opportunity.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 8+ years of progressive B2B marketing experience.
• Proven experience developing integrated marketing strategies.
• Strong communication, project management, and cross-functional leadership skills.

Nice To Haves

• Logistics, transportation, freight brokerage, or supply chain experience.
• Experience building or scaling a marketing function.
• Hands-on builder with both strategic and execution experience.
• Experience managing agencies and external vendors.
• Executive brand-building and thought leadership experience.
• HubSpot or comparable marketing automation platform.
• Familiarity with EOS (Entrepreneurial Operating System).

Responsibilities

• Own the marketing function and execution across the organization.
• Partner with the CSO and leadership on strategy, priorities, and budget.
• Strengthen and enhance Evans' brand positioning.
• Develop content and executive thought leadership, including AI-search-forward content.
• Build demand generation programs aligned to each business unit in partnership with Sales.
• Own website strategy, SEO, SEM, analytics, and digital marketing.
• Lead conferences, trade shows, sponsorships, brand ambassador initiatives, experiential marketing, customer hospitality, and executive relationship events.
• Enhance the marketing technology stack, including HubSpot/CRM integration.
• Manage agencies, creative partners, and vendors.
• Build and own the marketing scorecard and performance reporting.

What This Job Offers

• Job Type: Full-time
• Career Level: Director