Director of Marketing

Avo • New York, NY

35d

About The Position

We are looking for a Director of Marketing to play a pivotal role in executing Avo’s marketing strategy across all relevant areas: product marketing, growth, field marketing, brand, and communications.This is a highly cross-functional, hands-on leadership role. You will own the implementation of the quarterly marketing plan to directly impact pipeline generation and revenue. You’ll coach and develop teammates while also jumping into execution — whether that’s refining pricing strategy, drafting strategic communications, shaping sales materials, or optimizing campaign performance. This role will report to the VP of Marketing & Strategy, with opportunity for valuable mentorship and upwards growth. If you are a true marketing generalist with deep B2B healthtech experience who thrives in ambiguity, thinks like an operator, and holds a high bar for quality and impact, this is the position for you.
What we look for at Avo
Passion and drive to improve the lives of clinicians and the patients they serve with the latest and greatest technology.
Hustle and the desire to wear many hats in a fast-paced and cross-functional environment.
Startup “get it done” attitude with independent drive and out of the box thinking.
What we’re looking for in this role
5+ years of marketing experience at a B2B healthtech company
Experience managing and/or coaching marketing teammates
Generalist expertise across product marketing, growth marketing, field, brand, and communications
Track record of building and executing quarterly marketing strategies across multiple campaigns, channels, and stakeholders
Excellent strategic communication skills both written and verbal, across PR, owned content, sales materials, and executive presence
Experience supporting end-to-end GTM strategy, market and customer research, product launches and co-marketing efforts with external parties
Experience partnering closely with Sales, Product, and Partnerships
Strong analytical rigor and comfort reviewing and optimizing metrics

Requirements

• 5+ years of marketing experience at a B2B healthtech company
• Experience managing and/or coaching marketing teammates
• Generalist expertise across product marketing, growth marketing, field, brand, and communications
• Track record of building and executing quarterly marketing strategies across multiple campaigns, channels, and stakeholders
• Excellent strategic communication skills both written and verbal, across PR, owned content, sales materials, and executive presence
• Experience supporting end-to-end GTM strategy, market and customer research, product launches and co-marketing efforts with external parties
• Experience partnering closely with Sales, Product, and Partnerships
• Strong analytical rigor and comfort reviewing and optimizing metrics

Responsibilities

• Execute the Marketing Strategy: Manage the quarterly marketing plan aligned to company goals and support prioritization of initiatives across all areas of marketing, reviewing metrics and optimizing regularly.
• Strategic Communications & Brand: Help bring cohesive messaging to life across PR, owned content, sales enablement, case studies, and co-marketing efforts.
• Support Product Marketing and Partnerships: Partner with product marketing on pricing strategy, packaging, market research, launches, and more.
• Drive Pipeline with Integrated Campaigns: Help execute growth and outbound campaigns and support field strategy with other members of the marketing and BDR team.
• Coach Team Members: Be a player-coach and support all members of the marketing team in providing feedback and jumping in as needed.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed