Director of Marketing
About The Position
Menu Strategy & Planning · Collaborate with Culinary and Strategy teams to oversee menu development from concept through execution and distribution. · Ensure alignment between menu strategy and loyalty program functionality. E-Commerce Marketing · Lead marketing initiatives focused on customer acquisition and retention for e-commerce channels. · Define target customer segments and develop strategies to increase frequency and lifetime value. · Own CRM initiatives, including email marketing, testing strategies, and campaign optimization. · Manage and report on key growth and engagement metrics. · Continuously assess program effectiveness and implement improvements based on insights. Sales Generation & Market Campaigns · Develop and execute integrated marketing campaigns to promote food, beverage, and event offerings. · Partner with the Director of International Event Sales to drive revenue through targeted sales initiatives. · Create and implement sales plans, set performance targets, and monitor results. · Develop strategies to attract corporate clients, event planners, and high-value customers. Staff Management · Manage and develop marketing team members, including a Marketing Coordinator and/or Manager. · Oversee execution of marketing support functions such as menu production, digital updates, content calendars, and print materials
Requirements
- Strong leadership and relationship management skills across internal teams and external partners.
- Ability to manage multiple projects with varying complexities and deadlines.
- Excellent analytical, research, and writing skills.
- Strategic thinker with strong planning capabilities.
- Highly organized, detail-oriented, and self-motivated.
- Proven ability to manage staff, vendors, and agency partners effectively.
- Bachelor’s degree in marketing, Business Administration, or related field required.
- 3–5 years of experience in marketing strategy or a related field.
- Proficiency in Microsoft Excel, PowerPoint, Adobe Creative Suite, social media platforms, email marketing tools, and Google Analytics.
Responsibilities
- Collaborate with Culinary and Strategy teams to oversee menu development from concept through execution and distribution.
- Ensure alignment between menu strategy and loyalty program functionality.
- Lead marketing initiatives focused on customer acquisition and retention for e-commerce channels.
- Define target customer segments and develop strategies to increase frequency and lifetime value.
- Own CRM initiatives, including email marketing, testing strategies, and campaign optimization.
- Manage and report on key growth and engagement metrics.
- Continuously assess program effectiveness and implement improvements based on insights.
- Develop and execute integrated marketing campaigns to promote food, beverage, and event offerings.
- Partner with the Director of International Event Sales to drive revenue through targeted sales initiatives.
- Create and implement sales plans, set performance targets, and monitor results.
- Develop strategies to attract corporate clients, event planners, and high-value customers.
- Manage and develop marketing team members, including a Marketing Coordinator and/or Manager.
- Oversee execution of marketing support functions such as menu production, digital updates, content calendars, and print materials
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Number of Employees
101-250 employees
