Director of Marketing

CAMBA•New York, NY

88d•$100,000 - $110,000•Hybrid

About The Position

As CAMBA approaches its 50th anniversary, our Development & Communications division is entering an exciting new chapter—building on a strong track record and preparing for an ambitious, transformational fundraising campaign that will help shape the organization’s future. We’re looking for a Director of Marketing to play a central role in that work. This is an opportunity for a creative, strategic nonprofit marketer who wants both a seat at the table and ownership of the work. The Director will serve as a key thought partner to the Chief Development & Communications Officer, bringing ideas, perspective and strong marketing judgment to CAMBA’s campaigns, then taking the lead in turning those ideas into thoughtful plans and high-quality execution. The Director leads CAMBA’s two-person Marketing unit, supervising the Social Media & Website Manager, and works collaboratively across the nine-person Development & Communications division. The Director also manages outside designers, photographers, videographers and other creative partners. We’re looking for someone who can take a strong idea and make it stronger—and then build the story map, content plan, creative approach and production plan needed to make it happen.

Requirements

At least five years of progressively responsible marketing experience, with significant experience in nonprofit, fundraising or mission-driven marketing
Bachelors Degree required with preference for marketing, communications, advertising or similar area of concentration.
A strong understanding of how marketing supports fundraising, donor engagement, participation and revenue
Experience developing integrated campaigns across digital, social, email, web, print and events
Experience with peer-to-peer fundraising, digital fundraising or other supporter-driven campaigns
Strong brand-management skills and experience applying organizational brand standards
Excellent creative judgment and the ability to develop a concept into a cohesive campaign
Strong content-development, storytelling, writing and editing skills
Hands-on graphic design skills and proficiency with professional design tools
Experience creating and editing video and managing photography and video production
Strong knowledge of social media strategy, platform practices and audience engagement
Experience with email marketing, websites, online fundraising and digital campaign platforms
Strong project-management skills and the ability to manage multiple campaigns, deadlines, vendors and stakeholders
Experience managing designers, agencies, freelancers or other creative partners
At least two years of staff supervision or equivalent team leadership experience
The confidence to contribute ideas and a point of view while working collaboratively within an established strategic direction
The ability to take ownership of projects and move them forward with limited day-to-day oversight
Curiosity, creativity and a desire to continue growing as a marketing leader

Nice To Haves

Experience with Adobe Creative Cloud, including Photoshop, InDesign and video-editing tools, or comparable professional creative software is strongly preferred.
Experience with Hootsuite, Sprout Social, Mailchimp, Cision, Meltwater or comparable social media, email, marketing and monitoring platforms is a plus. Experience with Blackbaud NXT or other nonprofit fundraising platforms is also valuable.

Responsibilities

Shape and execute integrated marketing campaigns.
Serve as a thought partner to the Chief Development & Communications Officer, bringing ideas and marketing expertise to the table and turning agreed-upon direction into detailed, integrated campaigns.
Lead marketing for CAMBA’s 50th anniversary.
Help develop and execute the two-year anniversary marketing campaign across fundraising, digital, social, email, events, storytelling and branded materials.
Drive fundraising and event marketing.
Develop marketing for the year-end appeal, CAMBA Night Out, annual 5K, backpack and holiday toy drives, peer-to-peer fundraising and other campaigns designed to increase giving, participation and engagement.
Develop content and story plans.
Turn campaign themes and organizational priorities into monthly story maps and content calendars, identifying the stories, messages, creative assets, channels and calls to action needed to bring them to life.
Lead CAMBA’s brand and digital presence.
Steward CAMBA’s brand and visual identity and oversee marketing across social media, the website and email in partnership with the Social Media & Website Manager.
Direct and create compelling visual content.
Develop creative concepts and produce or oversee graphic design, video, photography, event collateral, presentations, signage and other marketing assets.
Manage the Marketing unit and creative resources.
Supervise and mentor the Social Media & Website Manager; manage outside designers, photographers, videographers and other vendors; and oversee CAMBA’s library of creative assets.
Measure and improve results.
Track campaign, social, email, web and digital fundraising performance and use the results to strengthen future marketing.