Director of Marketing | Full-Time | Macon Centreplex

Oak View Group•Macon, GA

7d•Onsite

About The Position

Oak View Group (OVG) is seeking a dynamic venue and event marketer for the Director of Marketing position at the Macon Centreplex. This role manages, supervises, and coordinates all activities of the Marketing department to achieve budgeted goals. The Director of Marketing will create and implement marketing plans, manage event advertising budgets and promotions, and ensure successful event campaigns. This position is responsible for creating and maintaining relationships with media partners, community partners, and various organizations. They will oversee the media buying and billing process, brand management for the venues, public relations, community outreach, promotions, group sales, and publicity for the venue and its events (concerts, sporting events, meetings, and shows). The goal is to develop creative marketing campaigns that promote public/community awareness and enhance the fan experience.

Requirements

Bachelor’s Degree or better from an accredited college or university with major coursework in marketing, public relations, business administration, or other related fields.
5-7 years of increasingly responsible experience in sales and/or marketing required, preferably with sports facility, convention center, performing arts facility or other multi-purpose public assembly facility
Knowledge of marketing and advertising/sponsorship program development
Knowledge of Public Relations
Knowledge of website maintenance, website design, and website optimization.
Proficiency with media buying and promotions
Ability to work with wide array of client groups, vendors and business partners enterprise-wide
Analytical skills to forecast and identify trends and challenges using website analytics
Excellent verbal and written communication skills
Must be able to project a professional manner and appearance, and communicate effectively with clients, senior management, staff and the general public
Working knowledge of mobile, POS, and payments to digital menu boards, guest apps and loyalty systems
Digital expertise with various digital channels, social media, and data acquisition.
An entrepreneurial spirit and an internal motivation that inspires others to think more and do more
Creativity skills that inspire brand loyalty
Innovator with increasing per-capita income and generating profitability
A passion for building success that can be measured with data
A results-driven leader who thinks in terms of ROI
Demonstrated experience influencing peers and leadership teams
Ability to operationalize a strategy
Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
Demonstrated proficiency with Microsoft Office Suite (MS Word, MS Excel, MS PowerPoint, MS SharePoint and MS Outlook)
Proficiency in Adobe Creative Cloud applications
Knowledge of CRM software
Demonstrated skills in graphic design
Minimal Travel (<10% travel): May be required to travel. Trips may require air travel and/or an overnight stay away from home for one or more nights.
Must be able to work a flexible schedule, inclusive of weekends, nights, and holidays as required.
Frequent bending, lifting heavy objects, sitting, exposure to multiple external elements, and extensive walking through the building, including inclines and stairs.

Responsibilities

Develop, implement and evaluate marketing strategy to promote concerts/shows and venues
Responsible for the creation, development and implementation of strategic marketing and advertising plans for the three venues
Explore cross-marketing opportunities between events, area partners, and throughout the community
Create and maintain relationships with local, regional and industry media partners and promoters
Collaborate with area stakeholders on promoting and selling the Macon Centreplex Coliseum, Auditorium, and Atrium Health Amphitheater
Develop and execute marketing plans to promote all artists/tours coming to Macon Centreplex Coliseum, Auditorium, and Atrium Health Amphitheater
Develop and implement creative campaigns targeting promoters and show organizers to sell Macon Centreplex Coliseum, Auditorium, and Atrium Health Amphitheater as an entertainment destination
Negotiate contracts and implement creative cash/trade proposals/campaigns with media partners, including digital, radio, print, TV, and outdoor
Create pre-show and post-show guest experiences that draw guests to the venue and the surrounding area
Manage internal marketing assets for all events, including but not limited to marquees (digital billboards), in-arena digital video boards and ticket giveaways, LED ribbons, posters and more
Develop and execute social media campaigns, email marketing, and promotions to drive sales, fan engagement and brand awareness
Develop and implement creative campaigns to promote premium seating sales
Lead all PR efforts, including preparing press releases, pitches and media drops for events and venue initiatives
Write or review copy for news releases, public service announcements, and weekly calendars concerning upcoming events and provide for distribution to the media, business chambers, visitor service bureaus, etc.
Collaborate and coordinate activities with all internal departments and external personnel to ensure project success
Create and manage brand voice for both venues on all social media platforms and external marketing efforts
Prepare and maintain project budgets; work closely with General Manager on post-show recaps
Collaborate closely with the Box Office to ensure all event aspects are accurate and running accordingly
Research and follow current music marketing trends and venue marketing efforts and implement best practices in the day-to-day activation
Analyze marketing efforts and adjust efforts based on learnings, trends, and activity
Create and implement grassroots initiatives for all events
Project manage F&B initiatives in collaboration with the venue’s F&B general manager and division marketing leads
Enhance existing promotional initiatives and develop new marketing programs and initiatives to maximize ROI, such as third-party partnerships, new media avenues, etc.
Participate in the development and implementation of annual marketing goals and objectives and management of department budget
Direct the hiring and training of marketing staff members and oversee their daily activities, including graphic design, in accordance with company policy and addressing complaints and resolving problems as needed
Interpret the venue customer experience to be measured
Responsible for measuring, reporting and achieving performance against agreed-upon service levels and ROIs
Plan and oversee the venue’s advertising and promotion activities, including print, electronic, and digital outlets. This includes full-cycle production, including but not limited to writing all ad copy; working with outside advertising agencies on ongoing projects; working with graphic designers and printers to oversee design, layout and production of promotional materials
Work with OVG Corporate Partnerships team to leverage sponsorship opportunities to increase brand awareness and synergies
Works with OVG Corporate Partnerships team to implement and maintain corporate sponsorships for the building in both new and renewal business
Standardize reporting of digital marketing campaigns using Google Analytics to track revenue and KPIs
Provide thought leadership, data analysis, and strategic focus to our marketing communications, customer experience strategies and brand management
Maintain knowledge of trends/best practices and influence the business, project teams and peer groups to innovate and align around an integrated strategy constantly
Leverage strong research and analytical skills to analyze data and inform management on key perceptions and trends to drive strong decision-making
Drive the completion key deliverables with strong attention to time, quality, impact and style
Partner with web development team to direct site features, design and goals focusing on customer engagement
Instruct and assist current vendor community with social media marketing strategies for their individual business locations on the fairgrounds
Other duties as assigned.