Director of Marketing | JW Marriott Reston Station Hotel

Crescent Careers • Reston, VA

2d

About The Position

Crescent Hotels & Resorts is honored to announce an exciting opportunity for a talented Director of Marketing for the JW Marriott Reston Station! Experience a new level of luxury at JW Marriott Reston Station, a stunning 28-story landmark that overlooks Reston Row, a lively urban hub filled with top-notch dining and entertainment options. The hotel features 247 rooms spread across 12 floors, setting a new standard for luxury accommodations in the DMV area. With the largest luxury meeting space in Northern Virginia, totaling 35,000 sq ft, it includes two ballrooms with 20-foot ceilings and plenty of natural light from floor-to-ceiling windows and a large skylight. The JW Residences occupy the remaining 16 floors. This impressive architectural gem is conveniently located along the Silver Line Metro, perfectly positioned between Dulles International and Reagan National airports, providing travelers with exceptional access to the capital region and beyond. We understand what it takes to be a part of something great. We will encourage you to bring your true self to work every day, we will celebrate you and we will cheer you on as you shine bright in your career journey. Whether it be our health & wellness programs, best in class learning and development or our travel discounts that ‘feed your inner explorer’, we work hard to create and deliver on what YOU need. We are ready for you to start your journey with us where You Belong. We Care. Shine Bright. We are looking for our next exceptional team member to join us on our amazing Team.

Requirements

• 7-10 years in hospitality Marketing/eCommerce with preference for Marriott experience.
• Demonstrated experience with curating impactful marketing initiatives and supporting hotels, restaurants, and bars
• Experience with Upscale/Luxury/Lifestyle brands.
• Experience managing vendors and agencies, including PR and Social Media.
• Strong project management and organization skills.
• Familiarity with B2B marketing and/or sales support, collateral and tradeshows/offers
• Must have a minimum of 2 years luxury hotel marketing experience, Marriott preferred.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven experience in hotel marketing, preferably within a luxury or high-end segment, preferably with Marriott brand experience.
• Passionate about creating a genuine customer experience while achieving revenue objectives.
• Self-starting personality with an even disposition.
• Experienced in managing external creative, media, influencer or research agencies to ensure strategic alignment, high quality output and timely execution
• Budget management skills to manage brand marketing funds, optimizing resources to maximize results to objectives
• Ability to solve problems quickly, think creatively, and manage multiple streams of work
• Excellent communication, interpersonal, and presentation skills
• Demonstrate ability to project manage complex initiatives from conception to successful execution.

Responsibilities

• Manages execution of upper funnel, brand marketing integrated campaigns and initiatives, with the ability to take complex projects and efforts from conception to successful execution and tracking.
• Partnering with stakeholders across local market teams, brand management, PR, Media, and our preferred media, creative, influencer and research agencies.
• Track and analyze the effectiveness of brand marketing initiatives. Use key performance metrics to measure the impact of campaigns and make data-driven decisions.
• Lead always on influencer strategy and execution to drive brand love and awareness for JW Marriott Reston Station.
• Manage agency relationships, content development, and performance tracking.
• Monitor brand health of our focus brands
• Analyze campaign performance across paid, owned, and earned channels to understand if we have achieved our goals to generate insights to inform future marketing strategies.
• Conduct ad-hoc research to fill in gaps in consumer understanding.
• Stay abreast of industry trends, competitor activities, and consumer preferences.
• Develop and manage the brand marketing budget, optimizing resources to maximize ROI and achieve campaign objectives.
• Identify and manage strategic brand partnerships and influencer collaborations where relevant to amplify campaign reach and relevance.
• Content strategy and creation, copywriting, photoshoots and video shoots
• Digital images, ads and messaging
• VIP Tours/Events, influencer visits, media relations/tours, FAM trips, fact sheets
• F&B activations and project management
• Sales support/client site tour creative
• Must be willing to “pitch-in” and help co- workers with their job duties and be a team player.

Benefits

• Generous compensation package
• An exceptional benefit plan for eligible associates & your family members
• 401K matching program for eligible associates
• Discounts with our Crescent managed properties in North America for you & your family members
• health & wellness programs
• best in class learning and development
• travel discounts

What This Job Offers

• Job Type: Full-time
• Career Level: Manager