Director of Marketing

University Partners•Dallas, TX

15d•Hybrid

About The Position

The innovative and results-driven Director of Marketing will lead the development and implementation of a comprehensive marketing strategy that aligns with our business goals. This role focuses on enhancing occupancy, brand awareness, and tenant retention across all properties, specifically targeting our student demographic.

Requirements

Bachelor’s degree in Marketing, Business, or a related fields
Proven experience in marketing strategy development and execution, preferably in the real estate, student housing, or multi-family property management industry.
Strong analytical skills with the ability to interpret data and market trends.
Excellent communication and interpersonal skills.
Experience managing marketing budgets and demonstrating ROI.
Proficiency in digital marketing tools and platforms.
Leadership experience with a focus on team development and collaboration.

Responsibilities

Develop and Implement Marketing Strategy: Create and oversee a marketing strategy that aligns with business objectives, prioritizing occupancy growth, brand awareness, and tenant retention.
Vendor and Agency Management: Identify and manage relationships with external marketing vendors and agencies, ensuring deliverables meet strategic goals.
Market Research and Trend Analysis: Conduct thorough market research to understand student demographics, competitive landscapes, and emerging industry trends to inform marketing strategies.
Brand Management: Lead brand strategy, maintaining consistency across all platforms and ensuring marketing materials reflect the company’s mission and values.
Digital Marketing Strategy: Drive digital marketing initiatives, including SEO, SEM, paid social, email marketing, and content strategy to enhance online visibility and lead generation.
Property-Level Marketing Support: Collaborate with on-site property teams to develop targeted marketing plans, optimizing for seasonal demands and local market opportunities.
Campaign Management: Plan, execute, and optimize marketing campaigns across digital, print, and in-person channels to drive leasing and engagement.
Content Creation and Management: Oversee the creation of engaging content across various platforms, including social media, website, and email communications.
Social Media and Community Engagement: Manage the onsite social media presence and engagement strategy to build an active online community for current and prospective residents.
Event Planning and Coordination: Plan and coordinate student-focused events and promotions to increase property visibility and foster community engagement.
Budget Management and ROI Analysis: Develop and manage marketing budgets, ensuring campaigns are cost-effective and deliver a strong return on investment.
Collaboration with Leasing Teams: Work closely with leasing and operations teams to align marketing efforts with leasing goals, providing resources and training for on-the-ground marketing activities.
Reporting and Analytics: Utilize data-driven insights to measure campaign effectiveness, report on marketing metrics, and refine strategies. Present findings and recommendations to executive leadership.
Cross-Functional Collaboration: Partner with other departments to ensure alignment on company goals and initiatives.
Talent Development and Leadership: Lead, mentor, and develop a high-performing marketing team, fostering a culture of collaboration and innovation.