Director of Marketing (Hospitality)

Tavistock US•Orlando, FL

just now•Hybrid

About The Position

Tavistock US is seeking a Director of Marketing to lead marketing strategy and execution across its portfolio of restaurant concepts and hospitality assets, while also serving as the enterprise digital leader for all Tavistock US digital platforms, applications and web presence across business units. This is a hands-on leadership role at the intersection of brand storytelling, digital performance, guest experience and business support — accountable for helping the hospitality portfolio achieve financial and operational goals through effective marketing strategy, guest acquisition and lifecycle growth. With a primary focus on restaurant properties, this role owns both digital and traditional marketing across in support of revenue growth, traffic, guest retention and broader business performance across a portfolio of 18-plus food and beverage venues in multiple markets, along with hospitality-related initiatives across the broader Tavistock US portfolio. This role acts as a key business partner to restaurant leadership and operations, ensuring marketing strategy supports portfolio-wide financial and operational goals. The ideal candidate brings deep restaurant or hospitality marketing experience, strong digital fluency, sound business judgment and the ability to move quickly with clarity and accountability.

Requirements

10-plus years of hospitality marketing experience, with restaurants strongly preferred and hotels also considered
Proven success across multiple concepts, locations or brands
Strong digital and web management experience
Hands-on knowledge of GA4 setup, tagging strategy, dashboarding and reporting
Strong understanding of SEO, website performance, conversion optimization and digital customer journeys
Experience managing website CMS platforms, with WordPress strongly preferred and Divi a plus
Experience owning or supporting CRM, loyalty, email and SMS marketing strategy
Working knowledge of AI-powered content tools, prompt writing and marketing automation platforms, with the ability to apply emerging technology without sacrificing brand integrity
Experience leading teams and influencing cross-functional partners
Strong vendor management skills, including scoping, prioritization and accountability to timelines and outcomes
Excellent communication skills and confidence working with executives, operators and creative or digital partners
Demonstrated success developing and marketing loyalty programs that drive acquisition, engagement, retention and lifetime value

Nice To Haves

Experience in a multi-brand, portfolio-based or multi-unit hospitality environment
Experience integrating digital performance into broader brand and campaign strategy
Familiarity with restaurant and hospitality technology platforms, including reservation, email, SMS, delivery and reputation-management tools
Ability to balance brand excellence with operational realities and speed of execution

Responsibilities

Lead marketing strategy, annual planning and execution across the hospitality portfolio, aligning programs to brand positioning, revenue goals and business priorities.
Serve as a strategic partner to restaurant company leadership, P+L leaders and operations directors, partnering on annual marketing plans, budgets, traffic and revenue driving initiatives, and KPIs to support financial and operational goals across the portfolio.
Serve as the enterprise digital leader for Tavistock US, owning all digital platforms, websites, applications and digital team oversight across business units beyond hospitality.
Establish clear brand voice and storytelling frameworks across concepts, ensuring distinct positioning and consistency across guest touchpoints.
Lead and develop internal teams and external partners, setting clear priorities, accountability and standards for execution.
Own the end-to-end digital ecosystem across websites, CRM, paid media and analytics infrastructure for Tavistock US portfolio.
Lead website strategy and governance across all brands, ensuring high-performing, conversion-focused experiences with strong UX, SEO, accessibility and content accuracy.
Own the hospitality marketing technology stack, including evaluation, selection and integration of platforms across web, CRM, analytics and paid media.
Own first-party data strategy across email, SMS and loyalty platforms, building segmented, behavior-driven lifecycle campaigns that increase frequency, spend and guest lifetime value.
Oversee paid search, paid social and related digital campaigns with a disciplined focus on ROAS, cost per cover and measurable guest acquisition.
Manage third-party reservation, delivery and review platforms, optimizing brand presence, promotional opportunities and reputation performance.
Establish and maintain analytics standards and reporting, including GA4, tagging, dashboards and KPI frameworks, and translate performance into clear actions tied to revenue.
Partner with finance and operations to align marketing performance with business goals, including contribution to comp sales, traffic, reservations, private dining leads and average check.
Integrate AI tools into marketing workflows to improve speed, scale and personalization while maintaining brand standards and accuracy.
Lead social and content strategy across all brands, balancing organic storytelling with paid amplification.
Direct internal teams and external partners in content creation, including photography, video and copy, ensuring a consistent and efficient production pipeline.
Build and scale influencer and food media partnerships aligned to each concept’s brand positioning, audience and market.
Develop scalable local store marketing frameworks that drive community engagement, partnerships and localized traffic.
Partner with PR agencies and media contacts to generate earned coverage across food, lifestyle, travel and local outlets.
Support key business moments through integrated campaigns, including openings, chef collaborations, wine dinners, holiday programming and community events.
Oversee in-venue marketing materials, including menus, signage, table tents, gift cards and branded collateral, ensuring alignment between brand, operations and guest experience.
Execute targeted traditional media placements when they support awareness, demand generation or seasonal priorities.
Manage agency relationships and vendor spend across web, development, analytics, paid media and related support functions.
Own the national marketing budget across properties, allocating investment strategically across digital and traditional channels based on performance.
Centralize decision-making and reduce friction by establishing clear intake processes, priorities, scopes and delivery timelines.
Ensure all marketing initiatives are tracked, measured and evaluated against business outcomes.