Blaine Brothers - Director of Marketing
About The Position
Blaine Brothers, a Minnesota-based, family-owned business, is seeking an experienced Marketing Director to lead and elevate its marketing efforts across the Blaine Brothers Family of Companies. This role will oversee all aspects of marketing strategy, branding, content creation, digital marketing, advertising, and campaign execution while leading a creative and collaborative team. The ideal candidate will have experience developing and executing marketing initiatives, managing multiple projects, analyzing performance metrics, and driving brand growth. This is a fast-paced, fun, and ever-evolving environment with plenty of opportunities for a creative, strategic, and motivated leader to make a significant impact. The Director of Marketing leads the marketing function across the Blaine Brothers Family of Companies, including Blaine Brothers, North American Trailer, Hydraulic Specialty, and TruckAline. Reporting to the President, this role owns brand strategy, demand generation, digital and e-commerce marketing, and the marketing technology stack that supports a multi-branch heavy-duty truck and trailer parts, service, and sales business. Partnering with the leadership team, sales, e-commerce, and operations, you will lead and grow an established, data-driven marketing program, translating business goals into campaigns, content, and customer experiences that grow revenue and strengthen each brand. You will own the marketing budget, resource needs, and the metrics used to measure success. This is a hands-on leadership role for someone who thinks strategically and is equally comfortable executing. Knowledge of the trucking, heavy-equipment, or industrial distribution industry is preferred but not required.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field; equivalent experience considered.
- 7+ years of progressive marketing experience, including senior or leadership-level roles.
- Proven track record building and scaling marketing programs that drive measurable revenue growth.
- Hands-on experience with CRM and marketing automation platforms (HubSpot strongly preferred).
- Strong command of digital marketing: SEO/SEM, paid media, email, content, and social.
- Experience marketing in a B2B, distribution, e-commerce, or multi-location environment preferred.
- Confident, driven leader with strong people-management, coaching, and mentoring skills.
- Excellent writing and verbal communication skills.
- Ability to think strategically and execute tactically in a hands-on environment.
- Comfortable adopting and applying AI tools to work faster and smarter, from content and campaign drafting to data analysis and reporting.
- Collaborative team player who works effectively across departments.
Nice To Haves
- Knowledge of the trucking, heavy-equipment, or industrial distribution industry is preferred but not required.
Responsibilities
- Own and evolve brand strategy and positioning across the Blaine Brothers family of companies and brands, ensuring a consistent voice and visual identity across every touchpoint.
- Build and execute integrated marketing plans spanning digital, content, email, events, PR, and traditional channels, tied to measurable revenue and pipeline goals.
- Lead demand generation and lead-nurturing programs in close partnership with sales, including support for outside sales, house accounts, and inside/SDR efforts.
- Own lead management and marketing automation across all departments in HubSpot: campaign tracking, segmentation, follow-up, and attribution.
- Lead omnichannel e-commerce marketing and partner with the e-commerce team to grow online channel performance and shift transactions to digital (Magento / headless commerce, B2C and B2B).
- Own marketing analytics and revenue attribution; build and maintain dashboards that connect marketing activity to pipeline, sales, and ROI.
- Direct the company’s digital presence (websites, SEO/SEM, paid media, and social) to drive traffic, engagement, and qualified leads, and manage outside agency and vendor relationships.
- Prioritize marketing investment toward the highest-value channels (growing the service business and scaling e-commerce) while supporting parts, trailer, and truck sales across the brands.
- Manage online reputation and customer reviews; drive programs that improve ratings, sentiment, and recognition across locations and brands.
- Lead public relations and corporate communications: media relations and press releases, trade and industry press, community and sponsorship relationships, executive thought leadership, and crisis communications across the brands.
- Develop sales enablement tools, materials, and presentations that help the sales team meet commercial objectives and add value to partner and supplier relationships.
- Support go-to-market for new business lines, brands, dealerships, showrooms, and parts/service programs.
- Plan, allocate, and manage the marketing budget; forecast resource needs and demonstrate ROI on marketing spend.
- Continuously analyze the competitive landscape, market trends, and customer insights, including segmentation and churn, to inform strategy.
- Recruit, lead, coach, and develop the marketing team, setting clear goals and accountability.
- Partner with sales, branch, purchasing, and operations teams on product promotion and go-to-market efforts.
- Lead special projects and other strategic initiatives as needed.
Benefits
- Awarded Star Tribune’s Top Workplaces 6 years in a row.
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What This Job Offers
Job Type
Full-time
Career Level
Director
