Director of Marketing
About The Position
The Director of Marketing will work with the Casino Director of Finance to maximize the return on marketing-budgeted funds and collaborate as part of the Executive Management Team to create and execute organizational initiatives. This role involves developing marketing plans, establishing marketing goals and strategies aligned with overall business objectives, and overseeing various departments including Branding, Advertising, Promotions, Player Development, and Graphics/Media. The Director will also address audit findings, develop annual marketing plans and budgets, evaluate promotions, conduct market research, prepare reports, ensure regulatory compliance, develop performance measures for staff, foster positive relations, and collaborate with revenue-generating departments. Additionally, the role includes evaluating outcomes, adjusting the Marketing Plan, conducting employee evaluations, setting team expectations, attending training and meetings, adhering to policies, and maintaining professional appearance and reliability.
Requirements
- Bachelor’s degree in marketing, Business Administration, Hospitality & Tourism, or related field required.
- Three (3) years of management experience is required.
- Compliance with federal, state, and tribal regulatory guidelines.
- Valid Wisconsin driver’s license and reliable transportation required.
- Ability to obtain and maintain a Mohican Nation Gaming License.
- Successful completion of Criminal Investigation Background Check (CIB) and pre-employment drug screening.
- Ability to organize, prioritize, and implement duties efficiently, multitask, and handle pressure professionally.
- Strong analytical and decision-making skills in managing the Marketing Department.
Nice To Haves
- Five (5) years of operational experience in gaming preferred, demonstrating extensive knowledge in Branding, Advertising, Promotions, Player Development, and Graphic Content Management.
- Directorial marketing level experience is preferred, including development of standard operating procedures, budget monitoring, and staff supervision.
- Experience as a Director of Casino Marketing preferred, preferably in a casino with at least 800 gaming machines.
Responsibilities
- Work with the Casino Director of Finance to maximize the return on marketing-budgeted funds.
- Work as a part of the Executive Management Team to create and execute organizational initiatives.
- Develop marketing plans.
- Establish marketing goals and strategies aligned with overall business objectives.
- Oversee Branding, Advertising, Promotions, Player Development, and Graphics/Media departments including, but not limited to Bus Program, Star Club, Entertainment, Database.
- Address and rectify audit findings related to the Marketing Department.
- Develop annual marketing strategic plan and budget forecast.
- Evaluate promotions and special events promptly.
- Conduct market research to segment customer base effectively.
- Prepare monthly marketing reports for the Gaming Division.
- Ensure compliance with regulatory boards and industry standards.
- Develop performance measures for Marketing Department staff.
- Foster positive public and employee relations.
- Collaborate with revenue-generating departments.
- Evaluate outcomes and adjust Marketing Plan accordingly.
- Conduct employee evaluations and set team expectations.
- Attending required training and meetings.
- Adhere to all workplace policies, procedures, and regulations.
- Maintain professional appearance and reliability.
Benefits
- Negotiable salary
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What This Job Offers
Job Type
Full-time
Career Level
Director
