Director of Marketing

VistaApex Solutions • Racine, WI

58d • Hybrid

About The Position

We are seeking an experienced, strategic, and execution-minded Director of Marketing to lead the marketing strategy across the VistaApex Solutions portfolio. This high-impact role is responsible for building a cohesive and scalable marketing function that drives awareness, leads, engagement, and growth across multiple brands—while maintaining the authenticity and unique identity of each.
You’ll work closely with cross-functional teams including Sales, Engineering and Product Development, Clinical Affairs, and Executive Leadership to ensure alignment with company goals and market needs. This is a rare opportunity to shape the future of a growing healthcare platform rooted in innovation, trust, and clinician partnership.

Requirements

• 5+ years of progressive marketing experience, with at least 2 years in a leadership role—ideally in healthcare, dental, or medical device industries.
• Proven track record in multi-brand or parent-company marketing environments.
• Deep understanding of B2B and B2C marketing principles.
• Strong analytical mindset with experience managing ROI-driven campaigns.
• Hands-on experience with CRM and marketing automation platforms (e.g., HubSpot).
• Ability to thrive in a fast-paced, high-growth, entrepreneurial environment.

Nice To Haves

• Experience supporting M&A integration or brand onboarding is a plus.

Responsibilities

• Define and drive the overarching marketing strategy across all brands within VistaApex Solutions, aligning with our mission and core values.
• Develop differentiated positioning and messaging for each brand while reinforcing a unified corporate identity.
• Support the integration and launch of future acquisitions into the marketing ecosystem.
• Lead go-to-market strategies for new product launches and clinical programs.
• Oversee the development and execution of multi-channel campaigns (digital, social, email, events, print) that drive demand and market presence.
• Ensure all campaigns reflect the company’s pillars: clinician collaboration, simplified workflows, quality assurance, and earned trust.
• Expand the company’s digital presence through strategic SEO, SEM, email automation, social engagement, and web optimization.
• Manage lead generation strategies and performance tracking across the full marketing funnel.
• Partner with Sales to ensure lead quality, campaign alignment, and revenue contribution.
• Lead creation of compelling content including clinical education, case studies, video, product collateral, and sales tools.
• Develop consistent storytelling that brings our mission, values, and innovations to life.
• Oversee internal and external communication strategies including PR and corporate updates.
• Build and manage a robust Key Opinion Leader (KOL) program aligned with brand and clinical objectives.
• Identify, recruit, and engage clinical advocates to support product development, education, marketing, and promotional activities.
• Partner with Clinical Affairs and Sales to coordinate speaking engagements, product validations, peer-to-peer programs, and testimonial campaigns.
• Leverage KOL insights to guide messaging, innovation strategy, and market feedback loops.
• Build and mentor a high-performing marketing team and external agency partners.
• Drive accountability through clear KPIs, dashboards, and performance metrics.
• Foster a culture of innovation, transparency, and continuous improvement.

Benefits

• Competitive compensation with performance-based incentives.
• Full benefits package including medical, dental, vision, 401(k), and paid time off.
• Comprehensive Health Benefits – Medical, dental, and vision insurance
• Generous PTO and paid holidays
• 401(k) with Company Match
• Mental Health & Wellness Programs
• Regular team events and company gatherings

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed