Director of Marketing - B2B

Council Capital • Newtown Square, PA

6d

About The Position

Alivia Analytics is a private equity-backed healthcare technology company in the payment-integrity space. Our AI-driven analytics platform helps commercial and government payers detect and prevent fraud, waste, and abuse (FWA), delivering measurable financial outcomes across the healthcare ecosystem. Alivia is scaling quickly and investing in marketing as a growth engine. This role exists to bring discipline, consistency, and compelling storytelling to how we go to market, turning a sophisticated platform into a clear, differentiated brand.

Requirements

• 7+ years in B2B marketing, with a track record of hands-on execution across brand, digital, and demand—not solely management.
• Demonstrated ability to translate complex or technical products into clear buyer value propositions.
• Strong writer and communicator, able to produce polished, sales-ready messaging with minimal direction and without the obvious use of AI.
• Digital fluency: website and conversion optimization, marketing automation (HubSpot or similar), and SEO/AEO with measurable results.
• Event-marketing experience, including end-to-end ownership of trade shows or conferences and vendor management.
• Comfortable executing a strategy and budget set by a senior leader; disciplined, low-ego, and self-directed.
• Healthcare, payer, or regulated-industry marketing experience.
• Thrives as an individual contributor in a lean, fast-moving, metrics-driven environment.

Nice To Haves

• Experience in marketing payment integrity, FWA, claims, or healthcare analytics solutions.
• Familiarity with marketing to both commercial payers and government/Medicaid/Medicare buyers.
• Experience bringing brand consistency to a scaling or newly independent company.
• Comfortable working in a private equity-backed, high-growth environment.

Responsibilities

• Own and unify brand and positioning. Bring consistency to templates, decks, email signatures, and collateral, ensuring a single, professional external brand.
• Enforce message discipline. Maintain consistent, on-strategy external messaging across commercial-payer, government/Medicaid, and Medicare audiences. No drift, no ad hoc jargon.
• Translate capabilities into buyer value. Turn complex payment-integrity and FWA capabilities into clear, differentiated value propositions by buyer persona.
• Run digital marketing end to end. Improve website user experience and conversion, get maximum value from the marketing-automation stack (e.g., HubSpot), and grow qualified traffic through SEO/AEO, against measurable targets.
• Build sales-enablement narratives. Deliver market-ready messaging frameworks and sales collateral at roughly 70 to 80% finished, so product and sales refine only the last mile (today that ratio is inverted).
• Design and execute buyer-persona campaigns. Distinct programs for commercial, government, and Medicare/Medicaid buyers.
• Own events end to end. Plan and run roughly 6 to 10 events per year (about 2 requiring travel): booth, collateral, pre-event demand, and post-event follow-up, and manage outside vendors and sponsorships.
• Manage to a budget you help optimize. Deliver maximum value from marketing spend set by the Chief Growth Officer, with disciplined stewardship rather than P&L ownership.
• Report on what is working. Define and track marketing KPIs (traffic, conversion, and pipeline contribution), and share results and learnings with leadership.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed