Director of Marketing

Gymreapers•Nampa, ID

1d•Onsite

About The Position

Gymreapers is building a high-performance, multi-channel marketing engine to support aggressive growth across DTC, Amazon, Retail, Athletes, and Events. The Director of Marketing is a senior leader responsible for leading day-to-day execution, alignment, and performance across all Gymreapers marketing initiatives. This role ensures strategy set by the VP of Marketing is translated into clear plans, timelines, and measurable results across teams. You are the connector and multiplier—driving consistency, accountability, and execution across functions. At Gymreapers, we make gear with a purpose and focus on material integrity. You get high-quality lifting gear that’s made to outlast cheap look-a-likes. We’re reengineering people’s workouts and improving the support needed to lift better, longer, and stronger. Improve performance, relieve pain, and add stability to your workout program with premium lifting belts, knee sleeves, wrist wraps, and more. With our mantra, "NOTHING IS GIVEN," we embody a relentless pursuit of excellence, innovation, and community-building.

Requirements

8–12+ years in marketing leadership roles
Experience leading multi-channel marketing teams
Strong background in ecommerce and performance marketing
Proven ability to manage complexity and drive execution
Excellent communication and organizational skills

Responsibilities

Lead execution of marketing strategy defined by the VP of Marketing
Translate goals into quarterly priorities, plans, and KPIs
Ensure all marketing initiatives move forward on schedule and to standard
Act as the primary escalation point for execution issues and misalignment
Lead and align marketing functions including: Performance & growth marketing Lifecycle (email & SMS) Brand, content, and creative Influencer & athlete marketing Events & activations Amazon & marketplace marketing
Ensure shared priorities, clear ownership, and strong collaboration
Drive alignment between Marketing, Ecommerce, Product, and Operations
Lead execution of DTC marketing initiatives in partnership with Ecommerce: Paid media alignment Funnel optimization CRO testing roadmap Lifecycle performance
Monitor marketing performance across DTC, Amazon, and Retail
Identify underperformance early and drive corrective action
Lead execution of GTM plans for all product launches and major campaigns
Partner closely with the GTM Project Manager to: Build and maintain launch calendars Ensure cross-functional readiness Enforce timelines and accountability
Ensure launches are consistent across all channels
Uphold Gymreapers’ brand standards across all outputs
Provide direction and feedback to Creative and Content leaders
Ensure creative supports both performance and brand objectives
Track execution health and key marketing KPIs
Provide clear updates, risks, and insights to the VP of Marketing
Support budget tracking and ROI analysis in partnership with Marketing Ops
Lead and develop marketing managers and team leads
Set clear expectations, performance standards, and accountability
Support hiring, onboarding, and performance management
Foster a culture of ownership and execution excellence

Benefits

Competitive Pay
Company paid holidays
Paid Time Off (PTO)
Gymreapers on-site gym!
Newly renovated HQ!
401(k) with up to a 4% employer match
Life Flight Program, Voluntary
Employee Assistance Program
50% Employee Discount
100% Employer Paid: Medical, Dental and Vision
100% Employer Paid: Short-term and Long-term disability - life insurance for both employee and spouse/dependents
Health Savings Account (HSA) employee option