Director of Marketing
About The Position
The Chesapeake, a LifeSpire of Virginia Community, is seeking an experienced, relationship-driven Director of Marketing to lead sales and marketing efforts at their premier waterfront Life Plan Community in Newport News, Virginia. This leadership opportunity is for a strategic marketer and accomplished sales professional passionate about helping older adults discover a community where they can thrive. The Director of Marketing will be critical in driving occupancy, leading a high-performing sales team, building community partnerships, and promoting the exceptional lifestyle offered at The Chesapeake. The Chesapeake is an award-winning Life Plan Community offering Independent Living, Assisted Living, Memory Support, Skilled Nursing, and Rehabilitation services, nestled along the James River.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum of three (3) years of successful marketing and sales experience within a Continuing Care Retirement Community (CCRC) or Life Plan Community.
- Demonstrated success achieving occupancy and sales goals.
- Knowledge of Life Care, Type B, and Type C contracts.
- Understanding of senior healthcare and retirement living services.
- Valid Virginia Driver's License.
- Ability and willingness to travel locally using a personal vehicle as needed.
- Ability to occasionally lift, push, pull, or move up to 20 pounds.
- Ability to operate standard office equipment and computers.
- Visual acuity sufficient for computer work and document review.
- Ability to work within a senior living and healthcare environment.
Nice To Haves
- Outstanding communication and presentation skills.
- Proven consultative sales and relationship-building abilities.
- Strategic marketing experience across traditional and digital channels.
- Experience planning successful community events and lead-generation campaigns.
- Strong negotiation and problem-solving skills.
- Excellent organizational and project management abilities.
- Ability to analyze contracts, sales data, and market trends.
- A collaborative leadership style focused on coaching and team development.
- Passion for serving older adults and delivering exceptional customer experiences.
Responsibilities
- Develop and execute strategic sales and marketing plans to achieve occupancy goals.
- Lead, coach, and mentor the community sales team to maximize performance and results.
- Cultivate relationships with prospective residents, families, referral sources, and community partners.
- Manage the entire sales process, from lead generation through move-in.
- Create innovative marketing campaigns utilizing digital marketing, social media, direct mail, advertising, and community outreach.
- Plan and execute engaging marketing events, educational seminars, and community programs.
- Deliver compelling presentations to prospective residents, civic organizations, and professional groups.
- Partner with the Executive Director and Vice President of Marketing & Public Relations to implement organizational marketing strategies.
- Monitor sales performance, analyze market trends, and recommend strategies for continued growth.
- Ensure consistent messaging that reflects the LifeSpire brand and mission.
- Promote The Chesapeake's Life Plan Community lifestyle and value proposition.
- Perform other duties as assigned.
Benefits
- Competitive compensation
- Comprehensive benefits
- Professional development opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Director
