Director of Marketing

ACN COMMUNICATIONS SERVICES LLC • Charlotte, NC

41d • Onsite

About The Position

We are a fast-paced fintech and banking startup seeking a driven, resourceful, and AI-savvy marketing professional to own all marketing functions for the company. This is a rare opportunity to build and run a marketing operation from the ground up — with the full support of leadership and the freedom to move quickly. This is a solo marketing seat. You will be the company’s marketing engine. You’ll help set strategy, create content, manage campaigns, design assets, and deliver results — leveraging AI tools and a curated network of freelancers to punch well above your weight to present our banking solution to our defined marketplace. If you thrive in high-autonomy, high-impact environments and know how to get things done without a large team behind you, this role was built for you. Please Note: ACN is an affiliated Talent Acquisition Partner

Requirements

• 8+ years of hands-on marketing experience across multiple disciplines (content, digital, creative, campaigns).
• Demonstrated proficiency using AI tools in real marketing workflows — not just awareness, but active daily use.
• Strong graphic design skills; comfortable producing professional assets independently.
• Proven ability to manage multiple projects and deadlines simultaneously in a fast-paced environment.
• Excellent written and verbal communication skills with a strong editorial eye.
• Experience managing freelancers or external creative vendors.
• Data-driven mindset with the ability to interpret analytics and optimize accordingly.
• Self-starter with high ownership mentality — you don’t wait to be told what to do.

Nice To Haves

• Experience in fintech, financial services, digital banking, payments or similar.
• Familiarity with marketing automation platforms (HubSpot, Mailchimp, ActiveCampaign, etc.).
• Experience with paid media (Meta Ads, Google Ads, LinkedIn Ads).
• Basic video editing or short-form video production experience.
• Knowledge of SEO/SEM best practices.
• Prior experience as a one-person or small-team marketing department.

Responsibilities

• Define and manage the company’s brand voice, visual identity, and messaging across all channels.
• Develop and execute a go-to-market strategy aligned to company growth objectives in collaboration with channel partners.
• Build and maintain a content calendar that supports both brand awareness and customer loyalty & engagement.
• Use AI tools (e.g., ChatGPT, Claude, Midjourney, Adobe Firefly, Runway, ElevenLabs) as a force multiplier for content, copywriting, and design.
• Produce polished marketing assets — webpages, social graphics, email templates, landing pages, pitch decks — at startup speed.
• Write compelling copy for all channels: web, email, social, and product materials.
• Leverage AI for video scripting, short-form video editing, and motion graphics when needed.
• Plan, launch, and optimize digital marketing & promotional campaigns in collaboration with our channel partners, including developing and maintaining a sales training program.
• Develop product brochures and other sales aids to enhance sales effectiveness.
• Measure web traffic to identify opportunities to improve conversion rate.
• Measure online and mobile platform activities to understand customer behavior.
• Drive SEO/SEM strategy and execution to grow organically.
• Develop market expertise & innovations visibility to help Product Management to implement solutions differentiators to further enhance our unique portfolio of products.
• Working with Product, create materials to highlight value propositions, how-to use, and other materials to entice/encourage adoption of our services.
• Own campaigns targeting existing customers to elevate engagement and loyalty.
• Monitor and help enhance reward & perk programs to drive performance and translate data into actionable optimizations.
• Identify, engage, and manage freelance designers, developers, videographers, and specialists as needed.
• Ensure freelance work is on-brand, on-deadline, and within budget.
• Build a reliable bench of creative talent that can flex with company needs.
• Own the marketing tech stack — select, implement, and manage tools that enable digital marketing and related activities.
• Deliver regular performance reports to leadership with clear metrics and recommendations.
• Identify trends, competitive intelligence, and market opportunities relevant to the digital banking (fintech) space.

Benefits

• Outsized ownership and impact — your work will be seen and felt company-wide.
• Freedom to build the marketing function your way, with leadership’s full support.
• Opportunity to grow into a marketing leadership role as the company scales.
• A fast-moving, collaborative team that values initiative and creative thinking.
• Front-row seat to the fintech industry with exposure to payments, lending, or digital finance innovation.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior