Director of Marketing
About The Position
Advent is seeking a strategic and hands-on Director of Marketing to lead all B2B marketing efforts. This role is responsible for elevating brand presence, driving qualified lead generation, and positioning the agency as a thought leader in its core markets. The ideal candidate is equal parts strategist and doer—capable of shaping brand voice and long-term marketing vision while also executing campaigns, optimizing digital channels, and managing day-to-day performance. This leader will oversee a Marketing Coordinator and manage a budget to maximize ROI and support business development goals.
Requirements
- 8–12+ years of B2B marketing experience, preferably within a creative agency, professional services, architecture/design, or consulting environment
- Proven experience driving measurable lead generation and sales pipeline growth
- Strong understanding of SEO, website performance optimization, and marketing analytics
- Experience managing industry conferences and thought leadership initiatives
- Excellent writing and messaging skills with the ability to articulate complex value propositions clearly
- Demonstrated ability to manage budgets strategically and efficiently
- Experience supervising at least one direct report
- Comfortable operating in a lean, fast-paced, entrepreneurial environment
Responsibilities
- Partner with the SVP of Marketing to define and execute a comprehensive B2B marketing strategy aligned with agency growth goals
- Develop annual marketing plans, KPIs, and budget allocation strategies
- Align marketing efforts with sales objectives to drive measurable pipeline growth
- Own and evolve the agency’s brand positioning, voice, and messaging framework
- Ensure consistency across all marketing channels and touchpoints
- Collaborate with agency leadership to refine value proposition and thought leadership themes
- Oversee website strategy, content, performance optimization, and ongoing enhancements
- Lead SEO strategy development and implementation (technical, on-page, and content-driven)
- Monitor analytics and conversion performance to continuously improve results
- Manage external partners or tools as needed to support optimization efforts
- Develop and oversee content strategy including case studies, thought leadership, blogs, and campaign materials
- Lead B2B social media strategy (LinkedIn-first, with supporting platforms as appropriate)
- Establish a content calendar aligned with agency priorities and industry trends
- Design and execute outbound marketing campaigns targeting priority sectors
- Develop targeted email campaigns and nurture flows
- Implement lead capture and marketing automation best practices
- Lead strategy for industry conference participation, sponsorships, and speaking opportunities
- Identify and pursue thought leadership placements and award submissions
- Develop supporting materials and activation strategies to maximize ROI from events
- Manage annual marketing budget with clear ROI accountability
- Oversee and mentor Marketing Coordinator
- Manage external vendors, freelancers, and technology platforms
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
Number of Employees
1-10 employees
